The concept of a "flagship" network newscast sailed away a long time ago, along with the rest of TV news. Read the whole story
Only 40% of 1.4 million traditional pay TV subscriptions lost in Q1 were "recaptured" by new virtual multichannel video program distributors (vMVPDs). The percentage … Read the whole story
The explosive growth was largely driven by digital video advertising, which grew 37% year-over-year to $16.3 billion, and mobile, which was up 40% year-over-year … Read the whole story
Digital ad spending and e-commerce growth are beginning to "decelerate," providing an opportunity for marketers to negotiate better deals from the digital supply chain, … Read the whole story
The holding company has created a dedicated team, WPP Go One, to service the new account. It will be partly based on-site at the … Read the whole story
"DoubleVerify's reports -- generated for profit, exchanged confidentially, without being part of any attempt to participate in a larger public discussion -- do not … Read the whole story
Hulu's event felt like a TV upfront, with flash, breezy presentations and big stars. YouTube had a bit less star power, but turned to … Read the whole story
The trends are turning: Nearly as many households watch TV via streaming platforms (68% of U.S. TV households) as through traditional means. Read the whole story
Parsec Media is measuring consumer attention and other metrics in real-time, highlighting how much money is wasted in "under exposure and over exposure" of … Read the whole story