"Jeopardy!" superman James Holzhauer is vexing some, delighting others and scoring in the syndication ratings. Read the whole story
Growing D2C brands are willing to pay near full CPM prices for TV network inventory. They could squeeze out some major traditional TV upfront … Read the whole story
The percentage of data-connected TV advertising spend is estimated to grow to 29% this year, from 20% in 2018, and is forecast to rise … Read the whole story
Everyone in the connected TV ecosystem, on the buy-side and sell-side, needs to be together to maximize the technology's benefits. Read the whole story
For the launch weekend, the format will be tied to the match featuring tennis star Novak Djokovic, a Lacoste brand ambassador. During Djokovic's match's … Read the whole story
At a time when many traditional media are declining or expanding at relatively modest rates, out-of-home ad spending in the U.S. grew 6.0% to … Read the whole story
Procter & Gamble, Saatchi & Saatchi New York and contributors Hearts & Science, Taylor Strategy, MKTG and MMC took top honors. Read the whole story
Concerning "Roku Squares Off Against OTT Rivals" (TV Watch, May 29), a revenue estimate with regard to Roku's 29 million subscribers was incorrect. In … Read the whole story
Why? Demand exceeds supply, and supply is fundamentally underpriced compared to alternatives. Read the whole story
The Tencent marketing platform is driving lighting-fast brand creation and business growth. The company claims its audience is growing 40% YoY. Read the whole story
Selling TV shows to other competitive networks, stations and platforms is about to get complicated. This results from selling and licensing TV content. Will … Read the whole story