It was surprising to hear the name Roseanne uttered during a recent episode of ABC's "Roseanne" spinoff, "The Conners." Read the whole story
Dish Media Sales has started a new "reach" product that can extend national linear TV campaigns by identifying additional TV homes with an "addressable" … Read the whole story
Fox has promoted Michael Falco to executive vice president, revenue management and strategy, David Borstein to senior vice president, digital and social sales and … Read the whole story
The new report from Magna and IPG Media Lab seems to favor Disney+ over Netflix in the streaming wars. But the results of other … Read the whole story
Pew Research projects 32 million Hispanics will be eligible to vote in 2020 -- just over 13% of all eligible U.S. voters. Noticias Telemundo … Read the whole story
The company is also considering a $4.99-per-month fee for a version with limited advertising, according to The Information. Read the whole story
The side-by-side content and ad unit seem to create a tighter bond between the brand, consumer desire and intent. The new vertical format, introduced … Read the whole story
The 60-second spot will feature Toyota's new 2020 Highlander during Super Bowl LIV on Feb. 2. Read the whole story
Google will impose some new curbs on ads surrounding child-oriented videos that appear on the main YouTube.com site, but will continue to allow influencer … Read the whole story
Nielsen is selling its music data unit Nielsen Music to Valence Media, which owns Billboard-The Hollywood Reporter Media Group. Read the whole story
Many of the reports fail often fail to mention other vital channels -- like print, OOH and direct mail -- known to receive large … Read the whole story
Hallmark Channel's ad flip-flop is hard to fathom. It sells LGBTQ greeting cards and features such couples in Hallmark Cards commercials! Read the whole story