It seems like only yesterday that Conan O'Brien was plucked from obscurity to replace David Letterman as host of "Late Night" on NBC. Read the whole story
Nielsen is starting up its own identity graph ID resolution system for cross-media measurement. Its ID system -- based on people-based data sets -- … Read the whole story
In a deal reported to be worth $85 million, Sinclair's 21 Fox sports networks will be rebranded with the Bally's name. Sinclair and Bally's … Read the whole story
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netflix will add 73 million (+36%), to reach 274,000, projects Digital TV Research. Read the whole story
The two media companies join AMC Networks, Disney and AT&T sibling company WarnerMedia in making their linear ad inventory available on the platform to … Read the whole story
EASTON, CT -- In one of the most mind-expanding sessions of i-com's multi-week Global Forum for Smart Data Marketing, the case was made for … Read the whole story
A story ("Mediaocean Automates Local TV Pre-, Post-Buys") in the Nov. 18 edition of "Television News Daily" made a reference to ownership of Premion. … Read the whole story
Streaming media has taken hold, and with it some erosion of audiences for all TV. Read the whole story
Day 3 of ARF's attribution and analytics forum featured five presentations that touched on optimizing the creative mix, media selection beyond digital and television, … Read the whole story