Who would dare put on a musical Christmas TV movie like this one? Only Dolly would! Read the whole story
The agreed-upon dual platform release of tentpole movie "Wonder Woman 1984" marks a milestone in the industry's shift to streaming, and could help accelerate … Read the whole story
"Queen's Gambit" has amassed 551 million viewing minutes for its three days of release, putting it in 10th place among Nielsen's weekly top-ten streaming … Read the whole story
In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group … Read the whole story
A recent survey found 31% of respondents said they subscribed to the top three OTT services -- Netflix, Amazon Prime Video, and Hulu, as … Read the whole story
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for … Read the whole story
Thanks to the streaming boom, Comcast logged 633K net quarterly broadband adds -- its most in 15 years -- and Charter gained 537K. On … Read the whole story
The deal enables marketers to use Acxiom data for segmenting, pre-campaign insights at scale across linear, addressable, CTV, OTT. Read the whole story
The special will feature exclusive coverage of the 2020 Person of the Year, a franchise that started in 1927. Read the whole story
One reason for poll disparity: People may not want to admit they're voting for a polarizing candidate. Read the whole story
In a new Xandr survey, U.S. video advertising decision-makers also estimated that one in three ads aren't relevant to the consumers reached. Read the whole story