You know that cable television is in trouble when at least two widely distributed basic cable channels are each relying basically on one show apiece. Read the whole story
Ad-supported and CTV platforms will see the biggest growth, with a 31% improvement to $4.2 billion, while local TV stations will see positive growth … Read the whole story
In the two-week period since Nov. 10, TVision has had 28 TV commercial airings with $3.35 million in total national TV spend, according to … Read the whole story
U.S. ad and marketing spending will fall 7.1% this year to $494.23 billion, according to a new forecast released today by media industry economists … Read the whole story
Starting next year, Comcast subscribers in 14 additional states and the District of Columbia who consume more than 1.2 TB of data per month … Read the whole story
Handing AT&T a defeat, a federal appellate court on Monday refused to reconsider a prior ruling that requires DirecTV to face a lawsuit alleging … Read the whole story
The reason for the special award was Cuomo's calming daily video presentations, which included realistic expectations of what damage COVID-19 was doing. Read the whole story
It appears my column a few weeks ago on public broadcasting hit a few raw nerves. Read the whole story
With mobile app usage rising rapidly since the pandemic and ad spend following, a new campaign aims to position ESPN's app -- the world's … Read the whole story
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at … Read the whole story