"American Idol" judge Katy Perry was No. 1 in social engagement among prime-time series talent. Read the whole story
New AVODs (ad-supported streamers) may offer a new place for networks to make up the fall deficits in viewership. Read the whole story
The top four networks collectively are down 17% in Nielsen-measured average prime-time viewers and 23% in average prime-time 18-49 viewers. CBS is 22% lower … Read the whole story
The ad also promotes "Wonder Woman 1984" and explicitly informs viewers that it will debut on Max on "the exact same day" as in … Read the whole story
Up to now, the app had been available on Roku and LG and Samsung smart TVs. Read the whole story
The acquisition, set to close in January, will expand FreeWheel's programmatic capabilities across all forms of television and video, including connected TV and set-top … Read the whole story
Theatrical advertising sales expertise needs to shift to new home-based TV and movie streamers. Read the whole story