It is difficult to maintain a level of quality for 33 seasons, but the "Simpsons" creative process is aided by the fact that it is animated. Read the whole story
Hulu placed 94% of its social impressions on YouTube. Peacock put 49% of all its sponsored impressions on Twitter. Read the whole story
The Kagan report projects $5.21 billion will be spent on originals -- around 38%. Previously, Netflix had told analysts it expected to spend $17 … Read the whole story
DirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, has spent an estimated $32.7 million in national TV advertising in the last … Read the whole story
Disney+ sent a direct mail piece driving online sign ups for the free-trial offer to an estimated 500,000 U.S. prospects, reports a Comperemedia exec.. Read the whole story
The latest capability allows advertisers to retarget users of connected TV services with an automated process. Read the whole story
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, … Read the whole story
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel? Read the whole story