The new "Star Trek: Strange New Worlds" on Paramount+ is different from other "Star Trek" shows, but the same too. Read the whole story
The joint Roku/Apollo bid could be as much as 20% for Starz. Lionsgate acquired Starz in 2016 and in 2021, the Lionsgate board authorized … Read the whole story
Sinclair projects political ad spend to be between $36 million and $45 million for Q2, with core advertising reaching $314 million to $322 million. … Read the whole story
The Microsoft deal allows for linking ad exposure to online searches. Read the whole story
Paramount+ added 6.8 million subs and Pluto TV's MAUs rose by 4 million in the quarter. Read the whole story
The exchange will feature a series of twice-annual events featuring new and emerging media measurement innovations. Read the whole story
The CMO Survey found 19.8 % of companies are investing more in traditional advertising as a result of the imminent death of cookies. Read the whole story
Casual TV viewing mixed with some eye-opening marketing might have been absorbed by viewers Monday during MSNBC's coverage of a "New York Times" investigative … Read the whole story
Brands should consider using ads that appear in video content, rather than during a break in content, when advertising on CTV, a study by … Read the whole story