With COVID precautions in place, the only thing that should be super-spreading at the Upfronts is the message that ad-supported TV is alive and well. Read the whole story
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing strength in technology, streaming platforms, financial services, and cryptocurrency marketers -- partly driven … Read the whole story
"'Krapopolis' will serve as the first-ever animated series curated entirely on the blockchain," Fox announced this morning, repeating exactly what it announced last year. Read the whole story
Netflix leads in total day minutes viewed at 1.33 trillion. CBS leads TV networks with 752.8 billion minutes, followed by NBC, ABC and Fox. … Read the whole story
Livestreaming could be used for live competition shows and events, but it's still in preliminary development, no timeline as yet, per report. Read the whole story
Ad fraud schemes are up 70% in 2021 vs. the year before, and CTV ad fraud schemes "may have siphoned $140 million from publishers … Read the whole story
"It's not just scoring against digital units," says Rapport's Chris Olsen. "We can use that perspective for any static screen, as well." Read the whole story
Netflix will still be #1 in revenue, but the total will be just $4 billion higher than its 2021 total, projects Digital TV Research. Read the whole story
Many consumers say they plan to add to their current number of streaming subscriptions, not replace them. Read the whole story
Nielsen was downgraded to "market perform" from "outperform" following the expiration of its "Go-Shop" period. Read the whole story
Shifting business away from traditional media distribution partners has been an issue for years. This includes TV stations and local cable systems. Read the whole story