Cold War-era Berlin emerges once again as a focal point for a stylish, sexy, eye-catching TV thriller. Read the whole story
The news, which sent the company's stock soaring 14% in early trading today, comes a day before Paramount makes its annual upfront pitch to … Read the whole story
TelevisaUnivision is expanding its strong position into new streaming platforms. Marketers are focused on buying more Spanish-language TV, as Hispanic-Americans now comprise 20% of … Read the whole story
Total day and prime-time TV ad impressions are higher this season so far vs. the year before -- up 6.8% (to 1.88 trillion) and … Read the whole story
Ad load would be about the same as HBO Max's ad-supported tier, lower than other major streamers' AVODs. Read the whole story
Specifically, 41% of consumers said they initiated an online search after seeing an out-of-home ad vs. 45% who said they did so after seeing … Read the whole story
Vimeo developed a way to increase the ability for searches to discover videos in Google Search to drive better traffic to websites and platforms. Read the whole story
They include accepting more representative "alternative media metrics," avoiding extended payment terms, certifying suppliers, and hiking ad spending to boost supply. Read the whole story
Some 80% of people say they are more open to advertising or branded content when a piece of content is relevant to them, while … Read the whole story
Simpli.fi has focused on intent-based and search data for years. The company, founded in 2010 on search and site retargeting, slowly moved to support … Read the whole story
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen. Read the whole story
Marriott International on Monday announced the launch of an ad network that will allow brands and retailers to target ads in Marriott apps and … Read the whole story
U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% in Q1 2021 -- one of many indicators that the pandemic surge has … Read the whole story
Looking to grow the digital over-the-air TV network industry and its own nine networks, Scripps Networks is spending $20 million in a campaign to … Read the whole story