Where do I sign? That was my reaction to the Warner Bros. Discovery sales pitch at the company's Upfront Wednesday morning. Read the whole story
Streaming has now grown more than four share percentage points from a 26% share when The Gauge debuted in May 2021.Streaming share was at … Read the whole story
The CNN network will eschew partisan "extremes," forge a "disruptor" morning news show, and launch a Sunday night show for Wallace. Read the whole story
Upfront TV ad spending is mostly flat vs. four years ago at $16.8 billion -- down 2% from the 2017-2018 TV season, which came … Read the whole story
One of the most popular streaming platforms for viewing live sports is Amazon Prime, according to a recent consumer study by media and marketing … Read the whole story
The proportion of subscribers of three years' duration or longer who are cancelling is rising. Read the whole story
Fox made a crucial change by not releasing its fall programming schedule during its Upfront. Why? We can watch scripted or non-scripted entertainment programming … Read the whole story
Programmatic, banner-built ad tech won't win the CTV market. Winning solutions will operate much more like the ad-tech platforms that built our industry in … Read the whole story