WUSA-TV in Washington, D.C. says its new ECO9 news truck is the first of its kind. Read the whole story
Disney says it posted "double-digit" CPM price increases for its ABC Television Network prime-time inventory, and "high single-digit increases" for addressable TV deals, and … Read the whole story
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walking" sharks among other big "reveal" videos. New sponsors include Airbnb, Morey's, Nautica, … Read the whole story
The average compounded annual growth rate over the past two years for OTT was 43%, which makes it the fastest-growing local media, followed by … Read the whole story
Redo includes easier access to live programming, including sports -- a major focus of competitive investment for Amazon. Read the whole story
Samsung continues to build a massive ad ecosystem to support how publishers and brands reach consumers through gaming by creating experiences on the company's … Read the whole story
The contraction follows a steady deceleration of the U.S. ad market's expansion coming out of the COVID-19-related ad recession. Read the whole story
Many people say brands can help to change public perceptions of marginalized groups. Read the whole story
Will future summer movie tie-ins happen via big streaming shows, or will things revert to the way they were before the pandemic? Read the whole story
If automated programming is the key focus, picking Microsoft as an ad partner is a good move. That's where Microsoft's Xandr acquisition comes in, … Read the whole story
The Emmy Awards telecast alternates among ABC, CBS, NBC, and Fox because the show has traditionally been seen as a major promotional vehicle for … Read the whole story