It is the quickest comeback story yet and may signal a new "half life" for disparaged media personalities that just a few years ago would have scuttled careers, especially for … Read the whole story
Fox says the Comscore deal means it can now use significantly larger data sets to benefit local linear TV advertisers. Over the last six … Read the whole story
The service will give advertisers across its TV homes the ability to buy TV commercial time seconds before the ads air, Dish says. It … Read the whole story
While Roku is still by far No. 1, several smaller competitors gained streaming hours and share in the quarter. Read the whole story
The growth of using multiple unregulated IDs to identify the same apps also opens opportunities for ad fraud, says Pixalate, which recently analyzed the … Read the whole story
Brands use OneView to set up, optimize and measure their ad campaigns. Read the whole story
New titles will expand on existing Ubisoft game universes. Read the whole story
Brand Keys' new ranking shows how the fading pandemic is reshaping the way consumers feel about favorite brands. Read the whole story
"A number of new services have entered the marketplace with different approaches to the measurement of attention," Scott McDonald says, announcing the ARF's "Attention … Read the whole story
With the Emmy Awards airing tonight, I thought it was a good time to provide a review of the best new series of the … Read the whole story
While national TV advertising will recover somewhat in Q4 thanks to continued strong linear TV NFL programming, there will be a 5% decline for … Read the whole story
We invited seven young people to have a conversation about media, and then -- with their permission -- we recorded what they had to … Read the whole story