NBC is relying on a revival of a 30-year-old sci-fi show to fill the 10-11 p.m. slot on Monday nights this fall. Read the whole story
NBCU and Samsung are launching a new "metaverse" video-game experience based around New York City's Rockefeller Center and the "Tonight" show. The free game … Read the whole story
The year-old streamer already has 23 million unique viewers across U.S., Mexico and Colombia. Read the whole story
The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S., while encouraging a new generation of Latinos to make a difference in … Read the whole story
Nearly one in three (29%) report having engaged with an interactive ad experience while streaming, finds Roku's annual holiday shopping survey. Read the whole story
Sony Pictures was efficient with its TV marketing dollars for "King" with national TV spend of just $6.1 million, according to iSpot.tv -- well … Read the whole story
With easier year-ago comps, August declined only 3.3 vs. the nearly 13% the U.S. ad economy slid in July. The biggest ad categories continue … Read the whole story
YouTube's popularity can be attributed to its free content and preinstallation on many mobile devices. Read the whole story
In "NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO" (published in Television News Daily, Sept. 15), NFL in-game advertising … Read the whole story
Disney is well on its way, merging databases to enable using Disney+ viewing habits to inform experiences at its parks, and vice-versa. Read the whole story
Is Disney looking to start up a membership program, a la Amazon Prime? Could be just the ticket for making its streaming platforms stickier: … Read the whole story
Most likeable ad: The "All Together Now" commercial for Guinness, set in a pub, that launched in the walkup to Saint Patrick's Day. Read the whole story