New scripted shows are in short supply in the new fall network lineups, but unscripted shows are plentiful. Read the whole story
The NFL was looking to expand the musical halftime show and set a price tag of $50 million for the sponsorship, according to sources. … Read the whole story
For now, it's unclear whether the sweeping primetime changes will remain after the elections. Read the whole story
The head of GroupM's U.S. investment strategy Thursday called for industry action to get the major TV set manufacturers to begin pooling their ACR … Read the whole story
Collier will oversee Roku Media globally, including all ad sales, Roku's ad-platform business and content for its owned-and-operated channels, including The Roku Channel. Collier … Read the whole story
Users of the multichannel programmatic advertising platform can now buy access to nearly 2 billion monthly uniques across CTV, mobile and desktop. Read the whole story
About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume. Read the whole story
Media writer Nicole Sperling posed the question of whether Civil War drama "Emancipation" should be released this year or held until 2023, when the … Read the whole story
Could there be an even bigger media merger than the recently completed WarnerMedia + Discovery? What about another media company now eyeing the new … Read the whole story
With streaming shifting to ad-supported options, TV 'tune-in' promotions can help viewers solve the discovery problem. Read the whole story
Verizon teams with the new NFL+ premium streamer, while T-Mobile -- a partner with multiple SVODs -- most recently moved to expand its Apple … Read the whole story