TVBlog
A merger of media giants, the rise of sports gambling ads, and the expansion of ad-supported streaming were three of the biggest TV news topics of 2022. Read the whole story
The NFL has decreased its national linear TV brand airings by 28% overall this year, according to iSpot.tv, due to program shifts to streaming … Read the whole story
Media and marketing analytics firm Kantar has formed what it is calling its Global Connected Data Solutions Team within its Profiles division. The team … Read the whole story
COMMENTARYAre the sometimes entertaining TV upfront events now a cancelled TV series? Paramount Global's unilateral decision to abandon the glitzy, party-like yearly TV programming … Read the whole story
COMMENTARYCTV won't reach its full advertising potential until it can deliver on two key fronts, says Michele Madaris of the Boathouse agency. Read the whole story
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Here's one: The metaverse is - for now (?) - a joke. Read the whole story
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For one, the ad recession will last longer than most hope. Read the whole story
