If TV is the influential medium that the ad biz insists it is, then it stands to reason that TV's encouragement of drinking is influential too. Read the whole story
Thursday's 5% jump still leaves Netflix's stock price and market cap down by nearly half year-to-date, and overall advertising and financial headwinds are expected … Read the whole story
The activation is part of the brand's strategy to connect with a new generation of consumers, says Mercedes-Benz's Monique Harrison. Read the whole story
Will Season Three of HBO's 'White Lotus' be filmed in Bonaire? That's what the Caribbean island -- part of the Netherlands -- is hoping … Read the whole story
It's impossible to predict the path of technology, but many have come close. As the year comes to a close, here are some predictions … Read the whole story