New measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly, to add "greater attribution and efficacy of advertising … Read the whole story

A single Disney+/Hulu platform will give advertisers and users more options, Disney says. "This is for consumers who subscribe to both services," said Bob … Read the whole story

Netflix and YouTube offer the best TV U.S household reach for potential CTV advertisers, with a 53% and 52% reach respectively, according to TVision … Read the whole story

The cross-platform measurement solution enables reporting impressions to households not reachable via linear TV. Read the whole story

Marketers working with Quantcast now have access to premium programmatic video supply across all personal screens and devices, including OTT and CTV, as part … Read the whole story

Nickelodeon has returned to its familiar splat logo in a new brand campaign, its first in six years. Read the whole story

Distad is the third senior Services executive to leave Apple since January. His job will be split between Jim DeLorenzo handling sports content and … Read the whole story

The Hollywood Reporter reported that the presentation, which originally was slated to be in-person, beginning May 17 at 5 PM, followed by a reception … Read the whole story

So Twitter now wants not just Tucker Carlson -- but CNN's Don Lemon as well, according to a number of reports. Read the whole story

Well, they weren't exactly ADUs, but due to a glitch, recordings of their newfront presentations kicked off the IAB's podcast upfront. Read the whole story