The current era has taken on a kind of "jig is up" quality that seems to preclude linear from ever reversing its losses in viewership and revenue. Read the whole story
Paramount+ pulled in an estimated 3.4 million in new sign-ups for its streaming service from its Super Bowl promotion. Peacock got 3.0 million from … Read the whole story
More advertising and bundling of streaming video may be acceptable to U.S. consumers, but they also want the personalization they get on social media. Read the whole story
Still unclear is how Omnicom might participate, per its earlier deal to acquire Flywheel Digital from Ascential late last year. Read the whole story
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning. Read the whole story
Due to privacy regulations, compliance and loss of data signals, the cost of marketing has risen significantly. Consumer welfare has also been "harmed" via … Read the whole story
A new feature will allow viewers to track up to 40 live events simultaneously - potentially driving higher engagement. But what if viewers have … Read the whole story
This ad's concept and writing are fresh and funny, while clearly hitting a nerve. Even women in their 20s and 30s complain about being … Read the whole story