This trend follows average regular-game viewership on ABC, ESPN, TNT, and NBA TV, which amounted to 1.09 million Nielsen-measured viewing vs. 1.08 million the … Read the whole story

Comcast has introduced two new services from its Xfinity NOW brand, giving advertisers an opportunity to reach a new type of consumer through NOW … Read the whole story

Live sports have gained more exposure on streaming networks, but linear TV still dominates among brands with sports programming at 90% of all placements, … Read the whole story

That's what my colleague Steve Smith just asked me as we begin finalizing an agenda for our first-ever Planning & Buying Insider Summit. Full … Read the whole story

Charter will expand its differentiated packages under the new TV/streaming bundle: small, large, with sports channels and without as well as companion streaming platforms. Read the whole story