NBCU announced Friday that NBC will have two new comedies and one new drama series premiering this fall. Read the whole story
"Kingdom of the Planet of the Apes" spent $21.1 million on national TV advertising -- 2,820 airings with 1.8 billion impressions, according to EDO … Read the whole story
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads. Read the whole story
For a time, Wells Lawrence was the highest-paid woman executive on Madison Ave. She is said to have been the inspiration for the Elizabeth … Read the whole story
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CMOs seek to drive near-term growth, according to Gartner's 2024 CMO Spend Survey … Read the whole story
Businesses that are not part of the political fray must accept the extra challenge of capturing their target audience's focus amid a sea of … Read the whole story
In today's world, we know EXACTLY where people watched something. We just can't combine the metrics together to figure out the totality of their … Read the whole story
Sinclair Inc., one of the biggest U.S. TV station groups, wants to get smaller - perhaps by 30%, according to reports. Read the whole story
Social app WeAre8 is extending its consumer ad revenue-sharing model to the open web via programmatic buys on major publishers' sites. It's kind of … Read the whole story
The cost per lead from search ads rose 25% on average -- $66.69 in 19 of 23 industries - with an average increase of … Read the whole story