The native campaign, deployed in conjunction with display ads and SEO strategies, drew on Motley Fool's editorial content to create ads with timely messages, based around current events and stock market trends. It utilizes frequent rotation of the native content messaging to ensure its relevance.

Magazines have been using the alternative covers trick for a while now, but no one has embraced the idea with quite the enthusiasm of 'National Geographic Magazine.' The April issue of the iconic nature mag will boast 10 different covers, all featuring a photograph from NatGeo's own Joel Sartore.

James Bennet is leaving his position as editor-in-chief of The Atlantic to return to The New York Times as editor of its editorial page. It remains to be seen whether Bennett can breath new life into this stagnant institution.

Conservative news and opinion site Breitbart News is in full-on meltdown mode, with the departure of four editorial staffers, protesting what they describe as an unethical alliance between the site and the presidential campaign of Donald Trump.

Three of the nation's biggest newspapers - The New York Times, The Washington Post, and USA Today - unveiled ambitious new VR programs intended to create immersive experiences related to newsworthy subjects.

Things took a turn for the gross on Wednesday in Hulk Hogan's $100 million lawsuit against Gawker. When you're listening to someone sarcastically disavow their willingness to publish child sex tapes as part of a legal proceeding, you've reached the nadir of culture.

Lowrider, TEN: The Enthusiast Network's enthusiast publication celebrating the subculture, is working to dispel gangster associations with a new program, "Lowrider Roll Models," including a video series with short segments profiling lowrider community leaders.

In honor of International Women's Day and Women's History Month, online lifestyle and enthusiast publisher Evolve Media is joining forces with The Girls' Lounge for "March Forward," a campaign aiming to highlight the alleged disparity in women's wages, which women's advocates claim are on average about a fifth lower than men's for equivalent work.

On Friday, a court gave the government legal control of the country's largest newspaper, Zaman. Police quickly descended on the newspaper's offices in Istanbul, unleashing water cannons and tear gas against protesters gathered outside in an attempt to stop the takeover

Medium, the much-buzzed-about new publishing platform, is preparing to tackle the key issue of monetization, according to a recent BBC interview with founder Evan Williams, who said some of the new products should be ready to roll out by the end of this month.