Tuesday, March 31, 2015
  • Sovrn Introduces New Video Ad Units To Balloon Programmatic Supply

    Sovrn, a supply-side platform (SSP), on Tuesday announced the launch of new video ad units that can be traded programmatically. Included is an in-banner video ad unit, which sovrn claims will boost the amount of video inventory available for programmatic buying because more publishers will be able to sell inventory using the new unit, as it doesn't require them to have a separate video player on their site. ...Read the whole story

  • NEW! Sword Play Meets Foreplay In Wilkinson Sword Video

    No joke, this video is hot. "Fifty Shades of Grey" could have used a steamy sword fight scene like the one found in this video for Wilkinson Sword razors. A couple showcases impressive sword skills as they lunge for one another in a large, empty ballroom. Blood is not lost in this dance; clothing is. The woman strikes first, slashing the man's shirt in half. After that, the woman loses her long skirt and jacket, with the fight continuing up a flight of stairs. When the couple are left in nothing but their underwear, the next accessory to be cut ... ...Read the whole story

  • Comcast Invests $4B In New Company Led By Michael Angelakis

    Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, Comcast CFO, will lead the as yet-unnamed new company as CEO. Comcast is in the process of searching for a new CFO. ...Read the whole story

  • All The News That's Fit For One Sentence: NYT Unveils New Short-Form Story

    "The New York Times" is moving the line in the short-attention-span sand to a one-sentence duration of content, unveiling a new form of "storytelling" called the "one-sentence story." It wasn't clear from the announcement how the NYT's innovation is different from other one-sentence stories published previously -- old school newspaper headlines, tweets, etc. -- but the paper asserted they are a "new form of storytelling to help readers catch up in seconds" and were created specifically for the new Apple Watch. ...Read the whole story

  • OTT Viewers Click Off With Great Frequency

    New over-the-top (OTT) TV service consumers don't have much patience. Around 75% of OTT users quit a video experience after more than four minutes. Reasons include poor video streaming quality and/or excessive interruptions. Only one in four viewers makes it past the four-minute mark. ...Read the whole story

  • Teads, Turn Partner For Programmatic Video

    Two ad tech companies -- Turn on the demand side and Teads on the supply side -- have teamed to give their clients access to programmatic video supply and demand, respectively. ...Read the whole story

  • Mountain Dew Launches Its First Global Campaign, Reviving 'Do the Dew'

    The global effort is being kicked off with two shareable videos directed by Justin Lin, director of "The Fast & The Furious" franchise, the upcoming season of HBO's "True Detective" and "Star Trek 3" (due out next year). ...Read the whole story

Around The Net

Mobile Video Ads: Supply Skyrocketing, But Where's Demand?

Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop video ads for the next five years. Still, this marketplace faces some ...More