Friday, October 17, 2014
  • Eleven SF, Virgin America Lift Off With 'Blah' Airlines

    Fasten your seat belts--it's a long haul. The new "Blah" campaign centers on a five hour forty-five minute online video that basically simulates a cross-country flight and the annoying rigors that many if not most airlines put their passengers through. (Although in this case the passengers are pretty thick-skinned.) The concept introduces Blah Airlines as a fully-responsive brand, with a website, Twitter account, Facebook page, and working phone number, among others. "We had a lot of fun with this as well," says Bryan Houlette, Creative Director on the Virgin America account at Eleven. ...Read the whole story

  • Third-Party Trackers, Video Slows News Sites

    The Catchpoint analysis examined load times for Web sites in four different categories: news, retail, search and travel. News sites tended be the most bloated-in terms of total amount of downloaded bytes for the home page-leading to the slowest average load time among the four categories, at eight seconds. ...Read the whole story

  • Online Movie Trailers Register Impact On Ticket Sales

    Movie trailers are still big marketing tools for major theatrical movies. But could they do more? A new study reports 31% of moviegoers said they would buy a movie ticket after watching a trailer or movie ad online. ...Read the whole story

  • Cartoon Network Prevails In Video-Privacy Lawsuit

    The Cartoon Network doesn't violate Android users' privacy rights by transmitting the names of videos they view to the analytics company Bango, a federal judge has ruled. Ellis alleged that Cartoon Network's Android app transmitted his Android ID, combined with the titles of the videos he watched, to Bango. ...Read the whole story

Around The Net

  • Purchasing Driven by Mobile Ads, Says StudyBizReport

    New data out this week from Marin Software shows mobile devices are now pushing more conversions. According to researchers smartphones and tablets now account for about one-third of conversions on Google (30%) and Facebook (35%). There are some interesting takeaways from the report.  ...Read the whole story

  • Analysts See CBS, HBO Moves As Powerful Shots Across Cable's BowLos Angeles Times

    Fence-sitting cord-cutters might finally rid themselves of one hyphenate, say analysts. Television is being redefined, two influential analysts say. ...Read the whole story

  • Univision To Join HBO, CBS With Streaming Service?Gigaom

    The Spanish-language broadcaster plans to bring live and on-demand streaming to cord cutters, according to a Wall Street Journal report.  Currently, its UVideos platform is only available to pay TV subscribers who have to log in with their cable or satellite TV account information, but apparently that doesn't work so well because many Univision viewers get TV off the air. ...Read the whole story

  • Apple Underwhelms In New LaunchMashable

    "It's been way too long," read the press invites for Apple's iPad Air 2 launch event Thursday. Presumably this was an attempt at a pun on the fact that the new tablet is ... thinner? Not only did the pun not work, the event itself was the most underwhelming example of Apple stagecraft since Gil Amelio was CEO in 1997, when the famously guarded, introverted company seemed almost fatigued. ...Read the whole story

  • McDonald's Going Gung Ho On FacebookBrand Republic
FCC Could Pave Way For Aereo To Resume Operations

The original version of Aereo struck out at the Supreme Court, but the company still might be able to reinvent itself -- with some help from the Federal Communications Commission. The online video startup recently went ...More