Wednesday, August 24, 2016
  • What Comes After Ad Blocking? A Call To Creativity

    During a panel on ad blocking at MediaPost's Programmatic Insider Summit, agency pros were divided on what a post-ad blocking ad experience looks like. ...Read the whole story

  • Centralized Buying Key To Cross-Channel Success

    Targeting and reaching users on whichever device they may be on at a given time is increasingly the norm in the programmatic advertising practice. The various types of ad units -- on desktop or mobile, whether banner or video -- present a number of problems when it comes to targeting customers effectively. ...Read the whole story

  • Honey Bunches Of Oats Embraces Pop Culture, Latest Platforms

    The campaign targets both mainstream and Hispanic audiences, and aims primarily to woo younger consumers while also appealing to a broader age demographic. ...Read the whole story

  • Harley-Davidson Debuts Engine On Facebook

    "What better way to reveal the new engine than to bring our customers behind the scenes to see how it's made firsthand," Harley-Davidson's Dino Bernacchi tells "Marketing Daily." ...Read the whole story

  • Consumers Still Like Their DVDs, Blu-Rays

    "Consumers are having problems figuring out the download procedures or remembering passwords," says GfK's David Tice "It's not as simple as just putting in a disc and playing it." ...Read the whole story

  • Lowe's Launches Online Video, 'House Love'

    If you're a romantic who loves DIY projects, then you'll love Lowe's "House Love" video, running on social media. The 3-minute videobegins with a teenage boy watching his new neighbors move in. It's pretty boring — until he sees a cute teenage daughter in tow. Love at first sight. His house and her house start "flirting" with one another: the blinds open up and appear to wink, the sprinkler turns on, the weather vane moves out of control, while the young boy times it so he'll walk his neighbor to school. Love blooms, the kids get married, have a child ... ...Read the whole story

Around The Net

No More Publishers At Time Inc. -- Why? COO Mark Ellis Explains

Mark Ellis, Time Inc. president and chief operating officer for sales and marketing, says eliminating the publisher title ("antiquated, because it denoted a print-centric company") highlights Time Inc.'s movement to becoming a digital-first entity. ...More