Friday, September 19, 2014
  • NEW! James Harden's 'Beard Guru' Helps Prepare Him For Face Scan Technology In NBA 2K 15

    Gamers, put your best face forward in NBA 2K15, launching Oct. 7. For the first time, gamers will be able to scan their face into the game. This new technology prompted NBA star James Harden to call his beard guru for grooming his famous beard. In a 3:00 video supporting the game's launch, beard guru Fritz flies in from the Swiss Alps to ensure Harden's beard looks its best. Fritz does a lot of deep thinking and close staring at Harden's beard, then removes a small pair of scissors and trims approximately two hairs. Probable cost: $1,000. Fritz then uses ... ...Read the whole story

  • Brand-Agency Relationships Headline Topics From AdExchanger's Programmatic I/O

    RBC Capital Markets has posted a roundup of the AdExchanger Programmatic I/O conference that recently took place in New York, kicking off the roundup by noting that the balance of power between agencies, brands and ad tech providers was a leading topic of discussion at the AdExchanger event. ...Read the whole story

  • Google To Fund Content For Some Top YouTube Creators

    Attempting to convince YouTube Talent not to jump to Facebook or other competing Web sites, Google said it has furthered its investments to help talent shine. The site expanded support to full-scale marketing and advertising campaigns, helping turn successful creators with large fan bases like Bethany Mota and Epic Rap Battles of History into household names. ...Read the whole story

  • OPA Calls 'Online' Irrelevant, Becomes DCN: Focus Now On Digital 'Content'

    In a move that is symbolic of the fundamental shifts taking place among big digital publishers, the Online Publishers Association has changed its name to Digital Content Next. The trade association, formerly known as the OPA, says it is making the move because there are broader issues confronting how its members distribute content and monetize it from marketers and consumers, but the simpler truth may be that the words "online" and "publishing" may have become passe, and less than relevant in an era of media ubiquity. ...Read the whole story

  • Digital Video Views On Rise

    Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. U.S. broadband households spend on average 1.3 hours per week watching video on a tablet and 1.6 hours per week watching video on a smartphone, per Parks Associates. ...Read the whole story

  • Forecast Finds Ad Spend On Facebook Exceeds Time Spent

    A new forecast suggests that ad spending on Facebook is outpacing the share of attention it commands daily in digital media. U.S. adults will spend an average of 21 minutes a day on Facebook this year, accounting for a third of time spent on social networks, 6% on digital devices, and 2.8% on all media. Users' attention on Facebook, however, is likely to be closely focused on content, where native ads in the news feed aren't as easily ignored. ...Read the whole story

Around The Net

Digital Video Growth Drives More Efficient CPMs

Mobile video is growing, programmatic buying is rocking, and over-the-top devices continue to gain traction. All the latest news and reports tell us that, and those are all positive trends for the digital advertising business. But ...More