• Adap.tv Hires 2 For Singapore Office

    AOL's Adap.tv on Tuesday announced the expansion of its recently opened Singapore office with two new hires. The company has named Arjan Bolhius and Tom Weaving as technical manager and regional sales account manager, respectively. ...Read the whole story

  • MediaMath Inks Deals With Major Video Supply Partners

    MediaMath on Tuesday announced partnerships with some of the biggest video ad supply partners in the industry in an effort to give media buyers access to global video ad inventory. The demand-side platform (DSP) has partnered with LiveRail, BrightRoll, Adap.tv and the DoubleClick Ad Exchange. In addition, the company recently tapped into SpotXchange's inventory and plans to strike a deal with StickyADS.tv and others "soon." ...Read the whole story

  • Facebook CTRs Rise 20%, Ad Impressions Soar 41%

    While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) increase 20% between the fourth quarter of 2013 and the first quarter of 2014, while ad impressions were up a whopping 41%. ...Read the whole story

  • Doritos Tests Mystery Flavors In Stores Nationwide

    Doritos is asking consumers to try all three flavors and vote for their favorite on a Bold Flavor Experiment site, using promotional codes supplied on the bags (or obtained through an 800 number), starting April 29. ...Read the whole story

  • NBCU Records Double-Digit Revenue, Subscriber Growth

    On top of an already solid first quarter for NBCUniversal with a big Sochi Winter Olympics, ad revenue take yielded soaring overall financial results. NBCUniversal results grew 29% to $6.9 billion for the Comcast Corp-owned company. ...Read the whole story

  • TiVo's Top 'Less' List: C7 Would Add $88 Million Per Season

    At a time when the major TV networks are hyping the shift to so-called "C7" ratings (live same day average commercial ratings, plus seven days of recorded playback) vs. Madison Avenue's current standard C3 (three days of recorded playback), TiVo Research released an analysis this morning estimating that the major broadcast networks are losing as much as $88 million per first-run season for their top 10 shows alone. ...Read the whole story

  • YP Embraces Programmatic, Taps OpenX To Sell Display Inventory

    Local ad platform YP has beefed up its digital ad offering by "investing heavily in programmatic" through a new partnership with OpenX. The companies have struck a multi-year agreement that will give YP access to OpenX's supply-side platform, OpenX ad exchange, and OpenX's ad server. The partnership is effective immediately. David Lebow, SVP and general manager of the National Markets Group at YP, told "RTM Daily" the company will make all of its display ad inventory available for programmatic buying. Importantly, the company will sell both desktop and mobile display inventory -- which includes smartphones and tablets -- via programma ...Read the whole story

  • GE Shows Off 'Super' Materials With #SpringBreakIt Campaign

    As part of a larger social media campaign spanning Twitter, Tumblr and other platforms, GE is releasing slow-motion videos featuring items undergoing "crush it," "mash it" and "blast it" stress tests. This Wednesday, people will be encouraged to tweet at GE using the hashtag #SpringBreakIt, designed to connect with younger users. In return, they will receive the slow-motion videos. ...Read the whole story

  • Dodge 100th Anniversary Video Goes Viral

    "This is precisely the kind of advertisement we have come to expect from Chrysler," veteran auto analyst Michelle Krebs tells "Marketing Daily." "If you look at all of Chrysler's recent ads ... what they have in common is people and an emotional connection - more than the car or truck." ...Read the whole story

  • Univision Launches English-Language Flama For Young Hispanics

    Univision Communications has announced a partnership with Bedrocket to launch Flama, an over-the-top (OTT) digital video network targeting viewers ages 15-30 with English-language video inspired and influenced by Latin culture, including comedy, music, sports and lifestyle content. ...Read the whole story

  • Programmatic Video Ad Platform AnyClip Emerges From Stealth Mode

    AnyClip Media, a programmatic video ad platform, on Tuesday announced it has emerged from stealth mode. A company representative told "RTM Daily" the platform has been in stealth for R&D, although it has been operational and is highly successful despite being "under wraps." Per comScore, AnyClip ranked 10th in terms of unique viewers in March, with over 36.5 million from the U.S. ...Read the whole story

The Rise of Private Marketplaces In Digital Video Advertising

Private marketplace gives demand and supply partners the ability to transact video advertising programmatically, in a direct, invitation-only technology platform. So why did this trend that started in display move to video? ...More

  • Dove's 'Patches' Proves The Debate Matters In Branded Video

    With the success of "Patches," no one can question that Dove is a leader in branded video. Within 10 days of release, "Patches" garnered more than 41.4 million views, outpacing the growth of "Real Beauty Sketches," the eighth most viewed branded video of all time. So what does Dove do right that so many other brands get wrong? ...More

  • Where Programmatic And Native Intersect

    Marketing Land has posted an article written by James Green, CEO of Magnetic, explaining "how content and data-driven marketing can co-exist," namely through "programmatic native." ...More