Thursday, July 2, 2015
  • Survey: Facebook Ranks High In Consumer Trust

    Just beating out print newspapers, consumers consider Facebook to be the most trusted source of content created by brands and companies. Among other channels, email, TV, and news and special interest Web site also ranked highly on the trust scale. ...Read the whole story

  • With Doors Opening In Cuba, WPP Establishes A Beachhead

    The holding company has set up an office in Havana's business district and is talking with a number of Cuban companies about local partnership opportunities. It's also advising its international clients about entering the market. The move comes as the Obama Administration has said it will restore diplomatic relations with Cuba. ...Read the whole story

  • TV Nets Rally, Fail To Reach Consensus On Controversial Nielsen Expansion Plan

    As Nielsen prepares to make the biggest changes to its national TV ratings methods since it introduced the people meter in 1987, some of its biggest customers -- broadcast and cable networks -- held a vote to determine whether they should put pressure on Nielsen to delay the move past this fall when it is scheduled to start. The vote, which was organized by the newly anointed Video Advertising Bureau (VAB, formerly the Cabletelevision Advertising Bureau), failed to reach a consensus, and the bureau resolved to take no official stance, but to continue monitoring the situation as the new ratings ... ...Read the whole story

  • NEW! Sprint Goes 'All In' With David Beckham And New Pricing Plan

    Sprint debuted an "All-In" pricing plan that offers consumers a smartphone with unlimited talk, text and high-speed data for $80 a month. This amounts to $20 per month to lease a smartphone, and $60 per month for the data plan. Sprint enlisted will David Beckham to score a deal for himself, and the throngs of fans that follow him throughout the ad. Beckham visits each of Sprint's competitors: AT&T, Verizon and T-Mobile, looking for a decent phone plan that won't break the bank. Each brand advertises one price and then tacks on additional fees. Beckham don't play that. Whenever he ... ...Read the whole story

  • Vivendi Succeeds, Will Buy Controlling Interest In Dailymotion For $214M

    Vivendi says it will acquire an 80% stake in Dailymotion, the second-largest video site (but light years behind YouTube). It is not well known in the U.S. because it mainly prospers in Europe. Vivendi will pay $241 million U.S. to the French owners, Orange. ...Read the whole story

Around The Net

Facebook Catching YouTube In Video Viewer Race

According to a recent survey and market research by Ampere Analysis, Facebook is on track to deliver two thirds as many video views in 2015 as YouTube does: two trillion versus YouTube's three trillion. Both services ...More