Friday, October 31, 2014
  • Foxtel Takes Programmatic Video In-House With TubeMogul

    Chalk another one up for the in-house programmatic trend. Foxtel, the large Australian cable TV operator majority-owned by Rupert Murdoch, on Friday announced it is taking its programmatic digital video ad-buying in-house with TubeMogul as its partner. ...Read the whole story

  • Australia's MCN Taps AOL's To Create Private Programmatic TV Exchange

    Multi Channel Network (MCN), one of Australia's largest media advertising companies, has announced a partnership with AOL's, a programmatic video ad platform, to create a private marketplace for linear TV ad buying. ...Read the whole story

  • WWE Network Slammed For Weak Growth

    Launching a new premium video platform can turn out to be one tougher than expected wrestling match. In starting an over-the top Internet video service, WWE Network has shown weak growth since its launch in February -- just 31,000 net subscribers additions to a total of 731,000. The service cost $9.99 a month. ...Read the whole story

  • Digital Engagement Index

    The Digital Engagement Index fell by over a quarter on Thursday, as Axe saw social activity for its Axe Hair videos subside. However some brands still scored big gains: Microsoft led the pack thanks to the Microsoft Band product launch, and Pillsbury tracked enormous growth, driven by its "How to" videos, such as the Halloween themed "How to Make Pillsbury Crescent Mummy Dogs" video. ...Read the whole story

Around The Net

Big Video Data: The Value Of Going Viral

Everybody wants to make a viral video. Some content publishers have their eyes on the marketing dollars a viral video promises, which can rise into the hundreds of thousands. Others are looking for a little name ...More