Thursday, March 5, 2015
  • Norway Asks America: Are ComfyBalls Immoral?

    Norwegian fan favorite ComfyBalls, which sells what it calls the ultimate comfort boxer trunks, has a problem: The U.S. Patent Office has refused to grant it a trademark, alleging the name of the product "includes immoral or scandalous matter." ...Read the whole story

  • Chili's Baby Back Ribs Seeks Jingle Singers

    To coincide with Chili's 40th birthday on March 13, the chain is bringing back its iconic "Baby Back Ribs" jingle by inviting guests to share their own versions. Once creators give permission, all videos submitted with the #SingBabyBack hashtag are posted. With supported from paid media, one million views are expected. ...Read the whole story

  • Simulmedia Offers Ad Guarantees To Enhance Media Buys

    TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. For $1 million placed on its Simulmedia Audience Network for one month, the company says it will guarantee a higher Return on Ad Spend. ...Read the whole story

  • Harley-Davidson Rolls Its Own With New Integrated Campaign

    Real Harley-Davidson riders doing donuts and wheelies, jumps, ice racing, and dirt racing are the stars of a new campaign by Harley that includes TV, print ads, online ads, and social media. "I think the overwhelming feedback we got when we were in X Games last year told us they had no idea of the bikes we have and the ways you can ride a Harley," says Dino Bernacchi, Harley-Davidson's director. ...Read the whole story

  • Industry Reacts Strongly To Nielsen/eXelate: Speaks Volumes About Future Of Planning, Buying

    Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive hedge by the TV industry's currency researcher to a formal recognition that data-based audience targeting is the future coin of a programmatic media-buying realm. As one commenter on Wednesday's "Real-Time Daily" story opined: "This speaks volumes about the direction of broadcast media planning and buying." ...Read the whole story

  • A+E Networks Joins FourFronts Programmatic Marketplace

    A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to reserve digital video ad inventory using advanced targeting. ...Read the whole story

  • Integral Ad Science Acquires Video Measurement Firm Veenome

    Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were not disclosed. Scott Knoll, CEO of Integral, told 'Real-Time Daily' that Veenome's technology is "very complementary" to Integral's existing stack. ...Read the whole story

Around The Net

'Reclaim The Kitchen' Feels Beneath The Wolf Brand

With the help of a sledgehammer and a bridge loan, we will soon set about reclaiming our kitchen. Until then, we're left to marvel at the bold reverse-ingenuity that went into designing it. So when I ...More