Friday, October 2, 2015
  • NEW! Pfister Faucet Is Scientific, Takes The Jobbies Out Of Wawa

    In a tongue-in-cheek video that launched Ocober 1, Pfister launched its new Clarify faucet, with Xtract Filter Mode by GE. The product costs $249 retail, offers a dual-stage home filter and hand-controlled filtration. A 90-second video, "The 'Science' Of Xtract," takes a lowbrow approach to promoting the Clarify, calling water by its scientific name of "wawa." Germs are known as jobbies and the sink itself is referred to as an indoor hose. No stuffy, pretentious attitudes here. The video explains how the faucet purifies water in simplistic terms, making it easy for even me to follow. The spot runs as ... ...Read the whole story

  • Brands Integrate Video Into Email To Capitalize On Engagement

    Video is being touted as a critical component for retailers for both advertising and personalizing customer experience. In conjunction with Sheryl Sandberg's appearance at Advertising Week, Facebook this week began rolling out new video and mobile-friendly features for profile pages. ...Read the whole story

  • Axel Springer Takes Stake in Thrillist

    Immediately after its high-profile acquisition of "Business Insider," Axel Springer quietly took a stake in Thrillist Media Group, a digital media company targeting millennial men with a range of lifestyle content. ...Read the whole story

  • Millennials' TV Viewing Favors VOD, Streaming

    TV networks increasingly get a sizable piece -- almost 30% -- of their total month-long viewing of a TV program from millennials/Gen Xers' after its live airing from video-on-demand/streamed viewing. ...Read the whole story

  • NEW! Sidney Crosby And Nathan MacKinnon Work The Drive-Thru At Tim Hortons

    What happens when NHL phenoms Sidney Crosby and Nathan MacKinnon take over a drive-thru Tim Hortons in Cole Harbour, Canada? Orders are messed up, hilarity ensues and customers will take ANYTHING from Crosby and McKinnon, especially the wrong order. The duo had a blast trying to keep the giggles under control as they took customer orders. Consumers were in for a jaw-dropping treat when they reached the drive-thru window. Men let out unexpected expletives, women swooned and offered to take orders that weren't even theirs. Sure, I would order coffee, but a tea from Sidney Crosby? Priceless. Watch the video ... ...Read the whole story

  • Korn Fans Gain Intimate Connection, Exclusive Concert Footage Through Mobile Campaign

    Fieldy Arvizu, Korn's bass player, marvels at the intimate connection smartphones create between the band and the fans. This month for the first time the band kicks off a mobile campaign to coincide with its national tour, engaging fans through free, exclusive content during the tour such as videos, photos and backstage sneak peeks. ...Read the whole story

  • Facebook Debuts Mobile-Friendly Feature, Video Integration

    Trying to keep mobile users engaged, Facebook this week is rolling out some new mobile-friendly features for profile pages, including video integration. Facebook has also made some design changes to mobile profile, including putting users' profile picture and video front and center, making their pictures bigger than before. ...Read the whole story

  • Co-Viewing Could Become Hard To Interpret, CBS' Tanner Says

    TV viewers want to connect with programming -- as well as their friends and family. But in a future, automated TV programmatic world, this might be a complex challenge for marketers. Christy Tanner, senior vp/general manager of CBS Interactive Media Group, speaking at OMMA Programmatic Video event, said that 73% of TV viewing is with family and/or friends. "The major challenge for this industry is hitting your real target," she says. ...Read the whole story

Are TV Networks Making A Mistake With Netflix?

Maybe major media companies have dipped their toes too deep into the waters of subscription video-on-demand operators like Netflix and Amazon. In an investor meeting, David Zaslav, president/chief executive officer of Discovery Communications, said this practice ...More