Wednesday, November 26, 2014
  • Consumers Still Waiting For Personalized Videos To Drive Intent

    Online video ads are far more effective than other platforms -- aside from search engine marketing -- at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better purchase decisions. ...Read the whole story

  • Regular Vodka Comes To Life As A Woman When Man Dumps It For VEEV Vodka

    VEEV, an Acai-berry-flavored vodka, is going after regular vodka brands with an amusing online video that portrays plain vodka as a spurned lover. A man returns home from a night out to find his woman sitting in the dark, waiting for him. The woman is old, Russian and peeling potatoes. Viewers quickly realize that this woman is the man's ordinary vodka come to life. And this vodka has been neglected and speaks to her man demanding to know who the other spirit is in his life. The woman asks if she's been distilled too many times after telling her man ... ...Read the whole story

  • 'NYT' Hires Innovation Editor

    The New York Times took another step in its continuing reinvention of itself as a digital publisher with the appointment of Kinsey Wilson as editor for innovation and strategy, a new role within the organization. ...Read the whole story

  • TiVo Revs, Subscribers Record Uptick

    TiVo's third-quarter financial results witnessed higher revenue, strong gains in its subscriber base -- but lower expected net income. TiVo pulled in $118.4 million in revenue -- up 1% from a year ago -- with revenue from its services and technology business up 7.8% to $88.1 million. ...Read the whole story

  • Newspapers' Online Audiences Set New Record

    October was a record-setting month for newspapers online, with 166 million U.S. adults consuming newspaper content delivered via digital platforms. That is an increase of 24 million, or 17%, over October 2013, when 142 million adults consumed digital content from newspapers. ...Read the whole story

  • Genesis Media Adds SSP Capabilities To Video Platform

    Genesis Media, an online video tech company, on Tuesday announced its platform now has supply-side platform (SSP) capabilities, letting publishers tap into programmatic demand and private marketplace deals. ...Read the whole story

Around The Net

Stove Top Should Have Done More With Its Thanksgiving Video Campaign

As a brand director, then, I would marshal all my resources around Thanksgiving. Brand loyalties can't be forged or cemented in or around a holiday without much of a specific retail bent, you say? Hogwash! Betsy, ...More