Monday, August 3, 2015

Around The Net

  • Holy Vertical Cronut Content!Adweek

    Mashable published its first story today that will be embedded with vertical videos for desktop, mobile and iOS, riding the wave of growing usage on mobile. More than half of Mashable's audience primarily uses mobile video. Mashable is one of the first publishers to have this capability, which was developed by their in-house product team. ...Read the whole story

  • Next Year People Will Spend An Hour A Day Watching Online VideoThe Drum

    By 2016, people around the world will spend nearly an hour a day watching online videos, according to ZenithOptimedia and its branded content network Newcast. While the average amount of time people spend watching online videos is expected to increase 23.3% this year, it is expected to jump a further 19.8% in 2016, according to the report. It also stated that one year from now, mobile will be the primary source of online video consumption -- it is expected to reach 52.7% next year and 58.1% in 2017. ...Read the whole story

  • Major Brands Enter Gaming Space, Woo MillennialsAdvertising Age

    Over the past two years, major brands such as Coca-Cola, HTC, Geico and Procter & Gamble have entered the gaming space by sponsoring e-sports teams and tournaments, running experiential pushes at events or creating interactive experiences on the gaming platform Twitch. Others, like T-Mobile and Samsung, are also courting the gaming industry, dabbling with sponsorships or teaming up with gaming companies to better engage audiences. ...Read the whole story

  • BuzzFeed, HuffPo May Be Getting Ready For PrimetimeMashable

    The two Internet brand names have been ramping up their video productions recently, with an eye toward branching into TV like Vice did.  ...Read the whole story

  • HubSpot Fires Marketing Exec On Ethics ChargeBoston Globe

    Boston area start up HubSpot is in a spot of trouble after attempting to get their hands on a draft of a former employee's book about the company, BetaBoston reports. According to the report, as a result of an independent investigation overseen by the company's board of directors, the Cambridge tech firm has fired its top marketing executive, Mike Volpe, for violating HubSpot's code of business conduct and ethics code. ...Read the whole story

Influencers: When Are they a Bad Bet?

The New York Times has an interesting article this morning about marketing with social media influencers becoming more difficult, in part because the influencers, concerned about their authenticity and credibility, are getting pickier about which brands ...More