Friday, September 30, 2016
  • Digital Short-Form Video Viewership Remains Strong

    Short-form viewing is still a long-time thing. Horowitz Research says 44% of consumers 18 years and older are watching some short-form video daily, and another 76% watch at least weekly. ...Read the whole story

  • Faster Loads Impact Viewability, Trade Groups Shore Up Standards

    Beyond simply improving the ad experiences for consumers, faster load times dramatically affect viewability rates, new research suggests. On average, the "lightest" ads have the highest viewability -- 52% to 70%. ...Read the whole story

  • ANA Slams Facebook For Lack Of 'Transparency,' Calls For Audit

    The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of lack of transparency in the advertising supply chain: Facebook's recent restatement of its average video exposures. "The recent disclosures by Facebook that they overestimated video viewing for two years is troubling," ANA President-CEO Bob Liodice writes in a blog posted on the ANA's Web site, adding: "While ANA recognizes that "mistakes do happen," we also recognize that Facebook has not yet achieved the level of measurement transparency that marketers need and require." ...Read the whole story

  • Cord-Cutting Linked To Pay-TV Dissatisfaction

    "Usually, with pay-TV services, there are additional fees that are added on," J.D. Power's Kirk Parsons tells "Marketing Daily." "When you compare that to inflation and the experience, [it leads to] a negative halo." ...Read the whole story

    Around The Net

    • Alpha Is A New SVOD For Sci-Fi, GamersVariety

      Legendary Digital, with brands like Nerdist and Geek and Sundry, is launching a new SVOD service, Alpha, filled with fantasy, sci-fi, gaming content, for $4.99 a month. ...Read the whole story

    • New Facebook Ad Campaign Will Urge Consumer To Stream Live Video Wall Street Journal

      Facebook's planning an ad campaign, including TV ads and billboards, to encourage more of its 1.7 billion users to stream live video on the social network, according to a report in the Wall Street Journal. Facebook Live, which debuted in April, is being used by publishers and public figures, "some of whom are paid millions of dollars by Facebook to produce a specified number of live videos every month. With this ad campaign, Facebook hopes to win over ordinary users, who don’t live-stream as often," people familiar with the effort told the Journal. ...Read the whole story

    Two-Thirds Of Employees Use Social Media At Work

    67% of American workers said they regularly use social media on the job, according to a new survey conducted by Bambu. ...More