Monday, October 24, 2016
  • Nielsen Unveils 'National' Out-Of-Home TV Service Based On 44 Markets

    Weeks after unveiling a plan to introduce out-of-home measurement of television viewing in local TV markets, Nielsen today announced a plan to also introduce a "national" out-of-home TV measurement service, but it didn't indicate whether and how it would actually be nationally representative. Nielsen originally announced that it would begin measuring out-of-home viewing of TV as part of a plan to roll out so-called "portable people meters" -- handheld devices carried by panelists that to date have been used mainly to measure radio listening. Nielsen acquired that technology as part of its acquisition of Arbitron (now Nielsen Audio) in 2013, ... ...Read the whole story

  • Video May Be Everywhere, But It Will Take Center Stage At The DPAA This Week: A Conversation With Barry Frey

    The Digital Place-Based Ad Association (DPAA) will hold its annual "Video Everywhere" Thursday with a focus on the shift from targeting consumers inside the home to targeting them, well, everywhere they go. As part of the agenda, the association will also probe what's going on inside consumer's minds, particularly voters, with a keynote by top political pollster Frank Luntz. Leading up to the vent, we spoke with DPAA President-CEO Barry Frey for an update on what's going on inside the minds of advertisers, agencies and the media supply chain. ...Read the whole story

    Around The Net

    • NY Times Paying $30M For Consumer Guide 'The Wirecutter'Re/code

      The New York Times is buying online consumer guide The Wirecutter for about $30 million, Recode reports, citing sources. “Brian Lam, a former editor at Gawker Media’s Gizmodo, founded The Wirecutter in 2011, and has self-funded the company’s growth,” Recode writes. “The Wirecutter provides recommendations for electronics and other gadgets that are both obsessively researched and simply presented.” ...Read the whole story

    • And Now This. . . Virtual Reality Sexual GropingMedium

      This woman was enjoying VR game-playing for the first time until another real-time player's free hand started wandering.  "...he chased me around, making grabbing and pinching motions near my chest. Emboldened, he even shoved his hand toward my virtual crotch and began rubbing."  ...Read the whole story

    • Facebook Pulls All Stops To Push LivestreamRe/code

      Facebook is now using bus stops and luggage carousels to convince people to use iFacebook Live. The company launched a major marketing campaign Friday that includes TV commercials, bus wraps and billboards.  ...Read the whole story

    • Netflix Goes Looking For $800M More Variety

      It plans to raise $800 million through a new debt offering.  A lot of that is for content. In 2017, Netflix has said content spending will be about $6 billion.   ...Read the whole story

    The Return Of BMW Films Is Brand Marketing As (Awesome) Collision Sport

    The unexpected BMW Films reboot: "The Escape," which debuted last night at 6 p.m. ET. "The Escape," like the eight BMW Films offerings that preceded it, is pure pulpy goodness for people, like me, who believe ...More