Tuesday, February 9, 2016
  • Viacom's Ad Revs Dip; Slower SVOD Results

    Viacom posted sinking fiscal first-quarter revenues and net earnings -- with lower advertising revenues a key contributor. U.S. advertising sank 4%, even with pricing increases. Viacom said there were continued declines in "traditional ratings at some of our networks." ...Read the whole story

Around The Net

  • CBS Boasts Big Super Bowl 50 Streaming NumbersTechCrunch

    Across laptops, desktops, tablets, connected TV devices and smartphones, CBS says that 3.96 million unique viewers tuned in to watch its live stream of Super Bowl 50. “In addition, CBS said that viewers consumed more than 402 million total minutes of coverage, watching for more than 101 minutes each on average,” TechCrunch reports. ...Read the whole story

  • New AppleTV Will Have A Smarter SiriFast Company

    The third beta of Apple's tvOS 9.2 i looks like it will address many of the shortcomings users had complained about in the software. It  will add Siri dictation support to the Apple TV. That will make entering service login names, passwords, and other text much easier on the device, especially considering that not many are fans of its horizontal on-screen keyboard. ...Read the whole story

  • Instagram Introduces 60-Second AdsTubefilter

     Instagram is expanding its ad offer with a brand new 60-second format. Previously, advertisers had to settle for 15 or 30-second spots.     ...Read the whole story

  • Viacom Will Sell Ads For SnapchatVariety

    Viacom has a deal with Snapchat  that will allow the New York entertainment conglomerate to sell U.S.. advertising for Snapchat and bundle it into packages with its TV clients. Viacom will also start two new channels on Snapchat's Discover channel.  T ...Read the whole story

  • IBM May Not Be Ad Tech's "Sleeping Giant" For Much LongerAdweek

    Adweek reports that for the last several years, "IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice." IBM last week acquired European interactive agencies Aperto and ecx.io—right after buying creative shop Resource/Ammirati and closing a deal for The Weather Company's data-rich digital properties. The four acquisitions represent a huge cache of digital marketing capabilities—from customer experience to ad targeting. ...Read the whole story

  • Cross-Device Streaming Spikes For CBS During Super BowlAdExchanger

    AdExchanger reports that ratings data from Nielsen showed that Super Bowl 50 was the second highest-rated Super Bowl in metered markets in the game’s history, while cross-device streaming far surpassed previous years. The game offered CBS the opportunity to promote its programming and support for mobile and over-the-top (OTT) streaming. The game reached an average total of 111.9 million viewers, peaking at 115.5 million viewers during key game highlights, according to data based on Nielsen live and same-day Fast Ratings. By comparison, an average of 114.4 million viewers tuned into the 2015 game on NBC, topping out around 121 million ... ...Read the whole story

Time To Block The Blockers -- What Have You Got To Lose?

Wired is taking a bold stance -- and it's time for quality publishers to follow and call time on digital shoplifters. ...More