Friday, October 24, 2014
  • Johnnie Walker Reviews Its Global Ad Agency Assignment

    BBH has handled creative duties as AOR for 15 years and is expected to participate in the review. Guy Escolme, Global Brand Director, Johnnie Walker, said: "The brand's relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity. As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future." ...Read the whole story

  • Global Pay TV Hits $269B In 2014

    Although overall average pay TV fees are expected to drop due to competition, worldwide overall pay TV revenue will climb. Global pay TV revenues will generate $269 billion by the end of 2014. ...Read the whole story

  • TubeMogul Integrates comScore vCE Into Programmatic Video Platform

    Programmatic video ad platform TubeMogul this week announced it has integrated comScore's vCE metrics (validated Campaign Essentials) into its ad platform to bring "TV-comparable metrics" to digital advertisers. ...Read the whole story

  • Adform Taps StickyAds For Programmatic Video Supply

    Adform, a Denmark-based demand-side platform (DSP), on Thursday announced a partnership with StickyAds.tv, a video supply-side platform (SSP) for publishers in Europe. ...Read the whole story

  • Unruly Takes Control Of Quality, Launches Programmatic Ad Platform For Viewable-Only Video Buys

    Unruly, a marketing tech company with a focus on social video advertising, on Thursday announced a partnership with Index Exchange, a division of Casale Media, to tap into programmatic demand. In conjunction with the partnership, Unruly has announced the launch of UnrulyX, a programmatic ad platform that lets advertisers buy video inventory on a viewable impression basis. Advertisers using Unruly's new platform will only pay for in-feed video ads that were viewed. ...Read the whole story

  • Poland Spring Runs Video Campaign for NYC Marathon

    The brand's marketing program includes a Yankees sponsorship, and an ongoing relationship with New York Road Runners. It also invested in a significant presence at last year's Boston Marathon, Senior Brand Manager Greg Berumen tells "Marketing Daily." ...Read the whole story

Around The Net

Programmatic Is Strong, Not Fat

A few weeks ago, RTB Insider ran a post on a topic referred to as the programmatic industry's "obesity problem." The column pointed to five ways that ad-tech companies are jeopardizing the health of the industry. ...More