Friday, November 21, 2014
  • HP, 180LA 'Moves' With Meghan Trainor For Holiday Campaign

    Trainor is partnering with Epic Records, technology company HP and ad agency 180LA for the first-ever music video created by "social influencers." "Every day we hear how social influencers are forcing us to revisit the notion of what's possible," says Zac Ryder, Creative Director, 180LA. "We loved the idea of creating something with this audience. It truly makes the possibilities for 'firsts' become endless. ...Read the whole story

  • Apple Continues iAd Renovations, Partners With AdRoll For Retargeting

    Apple isn't done with iAd's programmatic overhaul. Apple on Friday announced a partnership with AdRoll, a major retargeting platform, to give AdRoll clients access to iAd inventory. AdRoll will be integrated into Apple's iAd Workbench API 2.0 and claims to be "one of the first" to do so. ...Read the whole story

  • Marketers Turning Away From RFP/IO Campaigns, Embracing 'Always On' Approach

    Programmatic technologies have changed the way marketers approach digital advertising, and now the latest alteration is underway: Marketers are shifting from the traditional RFP or IO-based campaign model in favor of an "always-on" approach. You've heard of the always on consumer. We now have the always on marketer. ...Read the whole story

  • Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign

    The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 49, and home meal preparers in particular. It's appearing initially in Ohio and parts of West Virginia, where the first restaurants to get the equipment are located. ...Read the whole story

  • IAB Announces Preliminary NewFronts Schedule

    This year's round of digital upfront presentations begins April 27, with The New York Times, and ends May 5 with HealthiNation. The six co-founders of the NewFronts -- AOL, DigitasLBi, Google/YouTube, Hulu, Microsoft and Yahoo -- will be joined largely by the same participants as last year with a few additions, including HealthiNation. ...Read the whole story

Around The Net

ComScore Refines In-App Ad Metrics

ComScore is expanding its mobile campaign measurement capabilities to include more precise tracking of advertising delivered within mobile apps -- including video ads -- in partnership with a number of digital ad platforms, the digital metrics ...More