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• food Wheat Thins Makes Bonnaroo Festival Big Platform by Karlene Lukovitz

  Why Bonnaroo? The festival is not only a large event (some 80,000 attendees per year), but draws an extremely diverse crowd as a result of its broad variety of entertainment offerings, says Jim Low, director of wheat snack crackers for Kraft Foods. And that artistic/cultural diversity meshes very well with Wheat Thins' emphasis on the "rich" sensory experience of the crackers, he explains. ...Read the whole story

• technology Intel, Sony, Best Buy, Dish Get Google 'Halo' In Deal by Aaron Baar

  The partners with Google on its TV plan have the advantage of a halo effect of all things Google. Look for them to run with it for as long as they can. "They're going to brand the hell out of it," says one analyst. "If I'm Sony, I'm going to play that Intel and Google association for everything it's worth." ...Read the whole story

• Google TV Opens Doors For Advertisers Through SEO, Search, Display Ads by Laurie Sullivan

  Google unveiled Google TV at the Google I/O conference Thursday in hopes of capturing some of the $70 billion dollars spent on ads in the U.S. annually. The open platform will run on Android 2.1 with an update soon to 2.2, a version announced today. Sony will provide a line of TVs; Logitech, companion box and controller with keyboard; Intel, Atom processor; and Dish Networks, connectivity. ...Read the whole story

• food Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans by Karlene Lukovitz

  The decision to invest in a new campaign for the brand, which is also launching four new flavor varieties, was based on the growing popularity of barbecuing, reports Bull's-Eye brand manager Noelle O'Mara. That growth is being spurred both by the economy-driven trend to more eating at home, and by consumers' interest in chicken as a healthy main course and their desire to find tasty, new ways to prepare it, she notes. ...Read the whole story

• PopBox And RealD Bring 3D TV Into Homes by Laurie Sullivan

  A licensing agreement between PopBox and 3D technology provider RealD gives consumers three dimensional content on their television through an Internet-connected box in the home. The two companies plan to announce the news Friday. With 3D equipment coming online, the move could eventually give advertisers an option to reach consumers through 3D ads. ...Read the whole story

• AdWords For Google TV And Other Unanswered Questions by Laurie Sullivan

  Google's announcement of the television platform Google TV left a slew of unanswered questions that should have search engine marketers and advertising execs scratching their heads. While Google appears to have solved the problem for cable, satellite and telecommunication providers that want to seamlessly connect the TV to the Internet, it also opens the door to a variety of issues surrounding search engine optimization, PageRank, viruses, behavioral targeted ads, and more. ...Read the whole story

• beverages Genesee Tries Ironic Touch For Genny Light by Karl Greenberg

  The campaign comprises radio, point-of-purchase, social media and online videos that posit the brew as "Official Beer of Chet Hammerton." Hammerton, invented by the agency, spouts "Chet-isms" at www.ChetHammerton.com, appears in videos and generally is meant to evince the American-blue-collar-dude ethos. ...Read the whole story

• Blinkx Continues Growth by Gavin O'Malley

  Driven by strong traffic numbers, online video search company blinkx on Wednesday posted a narrower loss year-over-year. For the year ended March 31, the company posted a pretax loss of $8.9 million -- compared with a loss of $9.3 million a year ago. Revenue, meanwhile, increased 140% to $33.7 million. ...Read the whole story

Cable Show Identifies Our Three-Screen Opportunity by Michael Kokernak

Two weeks ago at the NCTA's The Cable Show, the iPad was linked to a set-top box. Data was exchanged between the two devices. The technical process of linking a set-top box, a mobile device, and the Internet is now possible. The linkage of these three screens has been more evolutionary, rather than revolutionary, and perhaps that is why the full potential of this opportunity is not yet understood. ...More

• Conan's Rethinking The Future Of Network Television -- And So Am I by Matt Berry

  Not sure if you had the chance to catch Conan O'Brien's interview with Google, but I did, and I think he is onto something. In the interview, Conan talks about how network television is essentially becoming dated, referencing his recent split from "The Tonight Show" and how he has been reaching millions of fans through Twitter to promote his new TBS gig, as opposed to relying on television to reach his massive fan base. So what's next in terms of online content and television? Is there a fusion model out there where both can exist harmoniously? ...More

• 'Worlds Are Colliding' by Matt Prohaska

  Like many men now in their 30s or 40s who lived in New York City in the '90s watching at least ten hours of TV per week, I still quote lines from "Seinfeld" in everyday conversation. This column's title comes from an episode where George Costanza is upset that his world with his friends is colliding with his very separate world with his girlfriend. I've had that episode pop in my head many times since I joined digital video network Smartclip. For the past 13 years, I have been focused on online advertising, and before that I was a part ...More