Legend has it that just as generations of "football widows" have lost their men to weekend gridiron contest, we now have girlfriends and wives abandoned by their boys who prefer … Read the whole story
On the eve of its merger with cable and broadband giant Comcast Corp., a top executive of NBC Universal Wednesday likened the company's emerging … Read the whole story
"There's almost this mentality that people who own the three-pointed star are paying for value of the brand," says VP/marketing Steve Cannon. "But [the … Read the whole story
In general, traditional media possess size but lack speed; start-ups possess speed but lack size. In online video, traditional media first sought to build … Read the whole story
Another new streaming video service, FilmOn, has been sued by the four broadcast networks for violating their programming copyrights. The move was expected. Read the whole story
Moving one step closer to America's living room, Google on Monday debuted a microsite -- at Google.com/tv -- for its forthcoming TV service. Google … Read the whole story
Mazda's partnership involves daily blog posts and downloadable content, including the previously unreleased track "No Strings." There is also a Web site that has … Read the whole story
"'Star Wars' is this great brand, and LucasArts is an amazing videogame company that sells more units than a lot of people think. But … Read the whole story
The company will bring 100 people to Europe in early '11 -- when the car launches -- to spend two days driving the car … Read the whole story
The Pool, the new advertising research and development think tank created by Publicis' VivaKi unit, Wednesday evening released the second wave of research testing … Read the whole story