Some of us Mediaposties spent the last two days on the left coast hosting the OMMA Entertainment and OMMA Mobile shows in LA. Two themes cut across both shows. First brands love video and seem to have every intention of investing more in it. Second, all eyes are on mobility and especially the migration of video off of the Web. ...
In a move that accelerates the development of an addressable video advertising marketplace, Havas' Adnetik unit this morning announced a deal with online video ... Read the whole story
There are all these buckets we try to sort video consumption into that don't make any sense anymore. Forward-looking financial projections are practically meaningless ... Read the whole story
Rocketing growth of online video has pushed companies to offer new research measuring tools -- while some executives talk up the need for an ... Read the whole story