Breckenridge Beer Ads Speak The Truth, Without Breaking Its Ad Budget by Larry Dobrow

As a male of certain demographic construct who watches too much sports on TV, I find myself at the mercy of domestic brewers with gargantuan media budgets. Maybe the beer-ad barrage wouldn't be so jarring if I didn't consistently tend to my needs prior to the opening tip/first pitch/delivery of the first stone. My new favorite beermaker is Colorado's Breckenridge Brewery, even though I've never tasted a sip of their wares. ...Read the whole story

  • Major IPTV Adoption Means $27B Revs By 2014 by Wayne Friedman

    Subscriptions from IPTV (Internet-Protocol TV) based companies will almost double in three years to 70 million, forecasts SNL Kagan. IPTV video service revenues will more than double in three years -- growing to $27 billion in 2014 from $12.9 billion in 2010. ...Read the whole story

  • Internet Usage, Video Streams Soar by Gavin O'Malley

    Google remains the most-visited site in the U.S, while Americans streamed 14.7 billion videos in April -- the most streams ever in a month, according to Nielsen. YouTube hit an all-time high. ...Read the whole story

  • automotive Troy-Bilt Gets Technical In New Mower Campaign by Karl Greenberg

    Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into its walk-behind mowers with a campaign focusing on a series of online videos. The effort is, in fact, Troy-Bilt's first campaign to rely solely on digital media. ...Read the whole story

The Success Conundrum At Netflix by Sam Vasisht

"Some are born great, some achieve greatness, and some have greatness thrust upon them," are famous words from Shakespeare. The same can be said for companies. The company I am referring to is Netflix. It has achieved greatness. I have been a loyal customer for longer than I can remember and I have only good things to say about the service. I have not, for a single day, lamented the demise of Blockbuster. Further, the company's proactive shift from DVDs to streaming will go down in business annals as an exemplary case study of how to boldly cannibalize your core ...More