• Major IPTV Adoption Means $27B Revs By 2014

    Subscriptions from IPTV (Internet-Protocol TV) based companies will almost double in three years to 70 million, forecasts SNL Kagan. IPTV video service revenues will more than double in three years -- growing to $27 billion in 2014 from $12.9 billion in 2010. ...Read the whole story

  • Internet Usage, Video Streams Soar

    Google remains the most-visited site in the U.S, while Americans streamed 14.7 billion videos in April -- the most streams ever in a month, according to Nielsen. YouTube hit an all-time high. ...Read the whole story

  • Troy-Bilt Gets Technical In New Mower Campaign

    Troy-Bilt is taking a different approach both in medium and message. The company is talking about the quality and technological savvy that goes into its walk-behind mowers with a campaign focusing on a series of online videos. The effort is, in fact, Troy-Bilt's first campaign to rely solely on digital media. ...Read the whole story

The Success Conundrum At Netflix

"Some are born great, some achieve greatness, and some have greatness thrust upon them," are famous words from Shakespeare. The same can be said for companies. The company I am referring to is Netflix. It has achieved greatness. I have been a loyal customer for longer than I can remember and I have only good things to say about the service. I have not, for a single day, lamented the demise of Blockbuster. Further, the company's proactive shift from DVDs to streaming will go down in business annals as an exemplary case study of how to boldly cannibalize your core ...More