Back in TV's sit-com heyday coming up with ideas for new shows was relatively easy. Who had the highest Q Rating with the public? Let's build a show around her. … Read the whole story
Offering ad buyers more scaling options, video ad company Adap.tv just relaunched its buy-side content-filtering service. The service lets buyers select the type of … Read the whole story
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lane" -- or area of advertising research. This effort aims to find a … Read the whole story
No one wants to see a double dip in the economy, but with the economic uncertainties that abound, there's a chance that we will … Read the whole story
As the old saying goes, "People can't buy what they don't understand." This saying applies to the world of online video. Brands, agencies and … Read the whole story
I spent my formative years in the '70s, when the media clock ran considerably slower than it does today. Summer recess was just that … Read the whole story
"Vizio has received a slew of accolades and awards and was being talked about as a technology leader at the latest Consumer Electronics Show. … Read the whole story
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lane" -- or area of advertising research, with participants include ABC Television Network … Read the whole story
The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as … Read the whole story
The retailer contracted VistaEmerge (and its charismatic singer) to promote the new line of shoes, which are targeted at teen girls. Rather than take … Read the whole story