Pre-roll, mid-roll, post-roll? Overlaid streaming-all-the-way-through-the-video-roll? Backed by various findings, experts and experienced hands have gone back and forth over the best time to roll advertising into streaming video. Now, Vindico, … Read the whole story
Global online TV and video revenues will grow five times their current size to reach $21.52 billion in five years. A big mover in … Read the whole story
The new 30-second spot focuses on style and utility as it relates to taking a road trip. The campaign also calls out the fact … Read the whole story
After theater chains objected, Universal Studios has pulled back on its "premium video-on-demand" plan to air its movie "Tower Heist" in consumers' homes some … Read the whole story
Recently, there's been a lot of debate surrounding the long-awaited debut of Target Rating Points (TRPs) into the online world, courtesy of Nielsen's Campaign … Read the whole story