Aim High Integrates Web Series Fans into Personalized Video Scenes by Gavin O'Malley

What does social video look like? A consumer-generated, instantly sharable YouTube clip, sure -- but Warner Bros. has other ideas with big implications for the future of premium Web video. This week, the studio's digital distribution unit debuted "Aim High," which it's calling the FIRST "social series" spearheaded by a Hollywood studio. ...Read the whole story