For better or worse, clicks are still the currency by which many marketers measure success in online advertising, and early evening ranks as the most effective time for generating clicks … Read the whole story
Expanding into video, ad technology provider AdKeeper has reached a major distribution deal with ad network Tremor Video. The "Keeper" ad button -- which … Read the whole story
Video offers one of the best ways to learn about complicated topics while getting up close and in person with consumers. YouTube also happens … Read the whole story
In our end-of-year series, we asked a number of online video professionals three questions. First up: What was the biggest news/development/trend of 2011 in … Read the whole story
What did corporate monoliths do in the days before they could air their feel-good pablum on the Internet? I ask that question more or … Read the whole story