23% Rise in Broadband-Only Homes? Hold On, Cord-Cutting Prognosticators - We're Not There Yet by Daisy Whitney

Is she or isn't she? The question used to be posed about a woman's hair color. And now, I ask the question of TV viewing: are we or aren't we cutting the cord? Nielsen just released its newest cross-platform report for the third quarter of 2011, which found the number of Internet-only homes jumped 23% year-over-year. But when it comes to stats, you can't just look at the hair color; you have to look at the roots (why yes, that's how you overreach on a metaphor!). ...Read the whole story

  • Online Video Drives Higher Returns On Top 10 Super Bowl Ads by Wayne Friedman

    Top original Super Bowl TV commercials saw an 113% average return of their media investment because of additional online video viewership.Within the first three days, the top ten Super Bowl commercials generated an average of $862,000 in earned video impressions, according to media research company Kantar Video. ...Read the whole story

Where Is The Accountability In Online Video Advertising? by Brian Mandelbaum

Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It's time that the accountability and transparency of traditional broadcast buys find their equivalent in the online world. ...More

  • Should You List Your Site On An Ad Network's Roster? by Ashkan Karbasfrooshan

    You'd almost think that ad networks have two site lists: one to show off their best-looking websites when they court advertisers, the other to actually deliver the campaigns once they're booked. ...More