Is she or isn't she? The question used to be posed about a woman's hair color. And now, I ask the question of TV viewing: are we or aren't we … Read the whole story
Many major advertisers feel they have more options for video advertising on cable than they do on the Internet. It's time that the accountability … Read the whole story
Top original Super Bowl TV commercials saw an 113% average return of their media investment because of additional online video viewership.Within the first three … Read the whole story
You'd almost think that ad networks have two site lists: one to show off their best-looking websites when they court advertisers, the other to … Read the whole story