If one out of 12 branded video campaigns passes the 1 million-mark, you might be tempted to think: "Let's make a viral video." But wait. That's 11 out of 12 … Read the whole story
It's no secret that 18- to-34-year-olds continue to redefine media consumption; new Nielsen research explains why. Along with NM Incite, Nielsen found this demo … Read the whole story
To the uninitiated brand marketer, the term demand-side platform, or DSP, can be very intimidating. When one ventures into the nascent world of video … Read the whole story
Regardless of how much money, time and creative energy are actually devoted to video campaigns, a solid 85% of them come off underrealized and … Read the whole story