How to Make Your Videos Popular - Building an Audience by Daisy Whitney

If one out of 12 branded video campaigns passes the 1 million-mark, you might be tempted to think: "Let's make a viral video." But wait. That's 11 out of 12 that don't. But yet, there are still plenty of ways to achieve success in online video for small businesses, brands and producers. That's why I asked Jay Miletsky, CEO of online network MyPod Studios and an author of several branding books, to share best practices for building a loyal audience over time. ...Read the whole story

  • Key 18-34 Demo Major Mobile, Online Video Users by Gavin O'Malley

    It's no secret that 18- to-34-year-olds continue to redefine media consumption; new Nielsen research explains why. Along with NM Incite, Nielsen found this demo -- christened "Generation C" -- is taking their personal connections to new levels, devices, and experiences. ...Read the whole story

Around The Net

The ABCs Of DSPs by Jason Burke

To the uninitiated brand marketer, the term demand-side platform, or DSP, can be very intimidating. When one ventures into the nascent world of video DSPs, where the definition often changes from provider to provider, things get even more confusing. ...More

  • I'm Lovin' It: McDonald's Over the Top Videos Launching McCafe in Canada by Larry Dobrow

    Regardless of how much money, time and creative energy are actually devoted to video campaigns, a solid 85% of them come off underrealized and sadly obvious. That's why it's a happy morning when I happen upon a webisode-dealie like "Originals," a nine-part series produced by Fresh Baked Entertainment to help launch McDonald's McCaf drinks in Canada. While it may employ the overworn mockumentary format, "Originals" is the rare piece of branded content with a sense of genre awareness. To wit, it bills itself as "an original webseries completely lacking any originality." ...More