This summer's Olympic games won't be the first Olympics to boast thousands of hours of broadband video; but it will likely be the first to deliver the events across so … Read the whole story
More than half of marketers responding to a survey on the impact of attribution said that understanding the path to conversion allows them to … Read the whole story
Despite its strong video presence, YouTube continues to trail rivals in key areas -- advertising, for one, as Hulu attracted more than 1.5 billion … Read the whole story
Year after year advertisers have been willing to lay down ever-increasing amounts of money at ever-increasing CPM pricing during cable and broadcast television's upfront … Read the whole story
Before we get into the nitty-gritty of their excellent "Great Moments In Trying Stuff" campaign, I'd like to thank Columbia Sportswear and agency Social … Read the whole story
The term "content everywhere" means different things to different people, but regardless of your own definition, one thing is certain: digital viewing through "over … Read the whole story