One-Quarter of Teens Make Online Videos, but Should Your Brand Market to Them? by Daisy Whitney

It may be tempting for brands to look at Pew's recent figures on teens and online video use and make frenzied moves to target teens via video sites. After all, the researcher reported just last week that one-quarter of teens 12 to 17 upload video to the Web, and 13% of teens live stream videos for others to watch, in a study of about 800 teens conducted last year. Does this mean brands marketing to teens should rush out and slap ads on video-sharing sites? Maybe. But maybe not. ...Read the whole story

  • Flurry: Photo/Video Fastest-Growing App Category by Mark Walsh

    In the wake of Facebook's $1 billion deal for Instagram, the spotlight has fallen on a new crop of video-sharing apps moving up the charts like Viddy and SocialCam. The photo and video category as a whole has been the fastest-growing in apps time spent per active user between October and March, up 89% to 231 minutes. ...Read the whole story

  • Google, Microsoft Develop Separate Video Technology by Laurie Sullivan

    Google has developed a technique that mimics professional camera movement and applied it to videos recorded by handheld devices, such as smartphones. While professionals use tripods and dollies, panning a swiftly running cheetah at the San Diego Zoo and getting a clear picture could become quite frustrating on an Android or an iOS phone. ...Read the whole story

Eight O'Clock Coffee's "The Cupping Room": Drink That It Doesn't Go Viral by Larry Dobrow

If I were called upon to update a fusty brand for these wackadoodle modern times of ours, I wouldn't know where to begin. Sears, Cream of Wheat, Town & Country - these are proud, venerable brands and, as such, somewhat out of place in the whittled-down world of 140 characters. There are exceptions - Levi Strauss, founded in 1873, still feels contemporary - but for the most part, old companies have a tough time working with and around the reality of their oldness. ...More