Whenever a regular online video series undergoes a change, that can be a good opportunity to learn about what works and doesn't work in a regular Web video show. One … Read the whole story
As the lines continue to blur between conventional TV and online video advertising, yet another TV ad convention is going online: upfront audience guarantees. … Read the whole story
Movie and TV studio Lionsgate has put its media agency account into review. Annual ad spending on the account -- which includes Summit Entertainment, … Read the whole story
To tout the worldly vehicle, which the GM division is pitching to the skateboarding, bike-messenger-chic crowd -- Williamsburg, you know who I'm talking about … Read the whole story
Call it the Online Content War, but in the past several days, the major online entertainment content platforms have unveiled a new spate of … Read the whole story
Despite enjoying impressive usage among its user base, streaming media provider Netflix has a serious brand loyalty problem, according to a new study. Read the whole story
This summer, eMarketer published an interesting report on the integration of brand advertising across online video and television. They highlighted five factors that are … Read the whole story
As the 2012 political conventions come to a close, we thought we'd look back 60 years, to the 1952 conventions -- the first time … Read the whole story