Mobile Viewers Three Times More Likely To Watch Product Videos, Buy Products by Daisy Whitney

When it comes to retail and commerce, mobile site visitors are three times more likely to watch a video than traditional visitors. That's the result of a research study conducted by Invodo, which provides video commerce solutions for brands and retailers. In studying more than 100 retailer and brand clients and surveying consumers, Invodo found that only 5.5% of its traffic comes from mobile devices, but that mobile visitors account for 14.3% of all video views. ...Read the whole story

Cracking Into Video's Cost Structures by Rich Routman

Video, like all other forms of online advertising, changes rapidly. While viewers are consuming more than 36 billion videos a month and significantly growing the market's available supply, we have not yet reached a buy-side evaluation standard. Should advertisers stick to the traditional and now standard cost-per-thousand (CPM) pricing model? Or should they try a different approach, one that replicates TV or even takes advantage of the inherent "lean-forward" features of online video? ...More

  • The Truth is More Effective Than A Sugar-Coated Message: Texting While Driving Kills by Larry Dobrow

    I'm a distracted person, so it would follow that I am a distracted driver. Among the activities in which I regularly engage while careening down twisty roads at 70 mph are scratching itches, burrito-wrangling and manipulating the iPod to find that one song whose name always escapes me - you know, the one with the guitars and melodies and words. I also check in on and converse with my kid, usually stationed two rows back in our suburban colossocruiser. ...More