The number of smartphone and tablet ads that digital video ad network YuMe served up in the second quarter nearly doubled from the quarter before, another promising sign pointing to … Read the whole story
If there is a red line delineating the church and state of journalism, some big news publishers have just crossed it -- introducing a … Read the whole story
In a recent article in the Los Angeles Times, Anthony Zuiker said that he chose to release "Cybergeddon" digitally because he believes the format … Read the whole story
Hoping to help brands better target consumers with real-time product information via video ads, Eyeview and ShopLocal are pooling their respective expertise. ShopLocal's SmartCircular … Read the whole story
While men and women both rely on their mobile devices for movie information, men are much more likely to view trailers and even more … Read the whole story
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
The campaign, which carries the theme "Rise from the ashes," features Dorff in a black-and-white television commercial speaking of the negatives of smoking and … Read the whole story
Frustration with client procurement departments interested in driving down fees continues to burn in the ad agency world. A pair of top executives said … Read the whole story
We were watching a time-shifted episode of TNT's "Major Crimes" the other night. A commercial break popped up and my wife quickly hit the … Read the whole story