Nearly two-thirds of pay-TV customers don't use over-the-top services at all, but those who do often use them to watch movies. That suggests the real digital video threat for multichannel … Read the whole story
Cable and satellite TV service subscribers may not be cord-cutting or cord-shaving to any degree, according to one study, yet high levels of channel-surfing … Read the whole story
The satirical Web site HAHAJK, co-created by Jamie Kennedy and digital agency engage:BDR, becomes the first step in a lengthy strategy to make Wahoo's … Read the whole story
Last week at MediaPost's Omma Global conference, I moderated a panel asking if supply targeting was video's Achilles heel. Joining me were Eric Franchi … Read the whole story
Dramatic growth in "Big Data" is driving a revolutionary advance in buying and selling advertising media that has several names: RTB (Real Time Bidding/Buying), … Read the whole story