Online video viewers have a remarkably low tolerance for videos that don't start quickly or play properly. But who knew the tolerance was so slim? Turns out, video viewers will … Read the whole story
An AdColony, Nielsen study found that consumers exposed to mobile video ads had significantly higher brand awareness, favorability and purchase interest. Read the whole story
Thanks to an audacious branded content strategy, Red Bull had the best social video strategy of 2012, according to AOL-owned video network gorival, which … Read the whole story
Federated Media (FM) announced layoffs last week, including its 24-person direct sales force. With CEO Deanna Brown betting the company's future on "native advertising" … Read the whole story