Touchstorm is in the business of selling informational videos for advertisers. Its new how-to guide about buying online videos cleverly sells that idea by putting into words what its videos … Read the whole story
Facebook is continuing to add small- and medium-sized businesses at a strong clip this year. The social network now has a total of 15 … Read the whole story
According to the comScore 2013 Mobile Future in Focus report, Smartphones and tablets are ushering in a new era of multi-platform media, with consumers … Read the whole story
After decades of relying on crude estimates, Madison Avenue finally has real market data akin to Wall Street's. The data, which is derived directly … Read the whole story
Tumblr joins the migration of 'native' ad formats from the Web to mobile. Read the whole story
In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad … Read the whole story
Big Data won't make a smash hit. It has a part to play, but the fundamentals of storytelling, human emotion, timing - by which … Read the whole story
'The Washington Post' has unveiled a new paid-content feature, "Brand Connect," which includes placement on the "front page" of the newspaper's Web site. Messages … Read the whole story
Now, the St. Patrick's Day "main event" is here. Starting in mid-February, Kilbeggan began an integrated campaign that includes videos, social media, digital advertising, … Read the whole story