Record election-year spending proved a boon to virtually all media last year, including mobile. Buoyed by campaign ad dollars, government services was the fastest-growing … Read the whole story
In previous real-time branding columns, we introduced the idea of a rich media exchange, which will become a reality in the near future when … Read the whole story
When Seattle-based eMarketer analyst Debra Aho Williamson was visiting New York recently, I was delighted that she took some of her real time to … Read the whole story
CBS Corp.'s efforts to reduce its reliance on advertising dollars should bring a drop to below 60% this year, according to a new report. … Read the whole story
f Hollywood sometimes believes that it's the center of the world, then Silicon Valley is a firm believer that it's the center of the … Read the whole story
DG Inc. will bring together all its companies under one unified brand today. Each of the eight brands, supported by nearly 40 Web sites, … Read the whole story