What does an elephant at the San Diego Zoo have to do with a Gray Lady in New York? They're both linked in the short, amazing and evolving history of … Read the whole story
"When you look at the data as a whole," Forrester analyst Melissa Parrish tells Marketing Daily, "it is just remarkable. There is a correlation … Read the whole story
Most businesses neglect their Internet video marketing, yet it is easy to fix the situation if you have a crisis on your hands. It's … Read the whole story
Starcom MediaVest Group will integrate a ShareThis engagement measurement known as SQI (Social Quality Index) into its comScore Media Metrix online ratings software for … Read the whole story
According to the recent study by the Video technology company Unruly, Entertainment and CPG ad campaigns attracted almost as many online video shares as … Read the whole story
The initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
Business and ad groups are stepping up their efforts to persuade the Federal Trade Commission to push back the effective date of new children's … Read the whole story
Vimeo CEO Kerry Trainor tells Marketing Daily that Lincoln has not worked with Vimeo on any program before now. "On the simplest level is … Read the whole story
These days, you have to be living under a rock not to have heard the term native advertising. There's no single, commonly accepted definition … Read the whole story
Visitors to The New York Times' Web site and mobile apps will get free access to online and mobile video, courtesy of advertising sponsorships … Read the whole story
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story