What can an advertiser show in six seconds that is worth anything? Nothing, I'd say Read the whole story
The past month was the best May in the U.S. for many automakers in many years. Ford saw its best May retail sales since … Read the whole story
For several years, at least, mobile video growth will experience a very typical hockey-stick pattern of consumer adoption and usage. Given this anticipated growth … Read the whole story
Driven by consumers' continued embrace of all things digital, domestic digital ad revenue hit $9.6 billion in the first quarter of the year. The … Read the whole story
Cheerios faced a slew of racist comments after it posted an ad featuring an interracial family on YouTube -- a sign of how things … Read the whole story
As it turns out, mobile TV-video usage isn't all that mobile. Some 82% of tablet TV/video usage and 64% for smartphone TV/video usage occurs … Read the whole story
After all of the hype leading up to the return of "Arrested Development" and its debut on Netflix, the company's stock slipped 6% earlier … Read the whole story
Mindshare has appointed mobile industry veteran Jeff Malmad as mobile leader, a new position that signals the agency's continuing effort to ramp up its … Read the whole story
Vobok, a new service that allows users to make 30-second sound messages--a kind of audio Twitter--hired Alan Daniels, formerly a Sony Pictures Television senior … Read the whole story