The report from Laura Martin and Dan Medina says online viewers are almost invited to wander. That's a challenge in an all-advertiser supported online world. Read the whole story
In an effort to bridge the worlds of video and social marketing, video ad technology start-up Mixpo is rolling out new social sharing and … Read the whole story
The stand-alone streaming media device market remains small, but Apple TV is responsible for a majority of sales. According to a new report, it … Read the whole story
Programmatic is officially the video ad tech buzzword of the year. But if you take a look at an ad trade publication or attend … Read the whole story
None of us get to pick which set-top box we want or which interface we like. But Microsoft, Roku, Apple, LG, Sony, Samsung, with … Read the whole story
U.S. tech companies spent $723 million -- up 30% -- on advertising in the first quarter of 2013, compared with the year-ago quarter. Microsoft … Read the whole story
Higher interaction with a TV commercial for viewers comes with watching an advertising message on a laptop/desktop -- not via television. A new study … Read the whole story
Ad-skipping shouldn't be an obstacle for anyone in Apple's TV business point of view. The solution? Just pay TV networks for that permission and … Read the whole story
If it were an issue divided along partisan lines, Aereo's ultimate fate might come down to one man. Not Barry Diller or Leslie Moonves … Read the whole story