Tremor Video's David Sanderson, the senior director of creative, has devised five rules for effective interactive advertising, which include some pretty good basics he says some advertisers forget, like including … Read the whole story
Mobile advertising represented roughly 41% of Facebook's ad revenue during Q2 2013, and the social media giant appears to have its sights set even … Read the whole story
It may be the best book you'll ever read on marketing, but you won't find it in the marketing section of Amazon. They have … Read the whole story
Farmers Insurance is continuing to promote its partnership with NASCAR and race car driver Kasey Kahne. "We're receiving some great feedback, especially from social … Read the whole story
Tablets might be the ideal video viewing device for ads. That's the finding of a research report by IPG Media Lab and YuMelooking into … Read the whole story
With U.S. milk sales continuing decades of free-fall (per-capita consumption fell 36% between 1970 and 2011), and Americans clamoring for high-protein foods, milk producers … Read the whole story
eMarketer has revised its mobile ad spend projections upward for 2013 by nearly one billion dollars. By 2017 the research firm expects mobile ad … Read the whole story
TV is still the most popular advertising tool for media buyers -- but at its lowest level in three years. Digital is now at … Read the whole story
Jack Wakshlag, Chief Research Officer at Turner Broadcasting, offered a spirited endorsement Wednesday for Nielsen's proposed $1.26 billion deal to acquire Arbitron. The matter … Read the whole story
What does Old Navy know about style? Enough to sponsor the launch of Alloy Digital's "Style Rules" competition. Debuting this week, the two-episode series … Read the whole story