Vevo's Rio Caraeff says online video is still in the Stone Age, just television for smaller screens. Do you buy that? Read the whole story
Say goodbye to the stigma associated with native advertising. Following The New York Times' official embrace of the once-controversial ad format, J.P. Morgan is … Read the whole story
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use … Read the whole story
How much is Nielsen's domination of the online ratings business worth? According to an influential analyst following the sector, $200 million. That's the figure … Read the whole story
The media and tech worlds have long been enamored of the shiny and the new - and the extravagance and wonder currently in full … Read the whole story
LAS VEGAS -- Worried that pay TV providers will limit new cable network growth in the coming years, WWE Network has launched an Internet … Read the whole story
For MediaVest, 2013 was a year of big client wins, big new industry partnerships and a relentless pursuit of new insights that helped the … Read the whole story
To hear most agency heads tell it, firms must be physically present in the lives of their clients. If that means opening a satellite … Read the whole story
If you want to experience firsthand how SapientNitro is different from other agencies, wait until you're thirsty, seek out one of their smile-activated vending … Read the whole story
Hoping to repeat its summer ratings and financial success with "Under the Dome," CBS will start up a new series from Steven Spielberg's "Extant" … Read the whole story