GM's Chevrolet nameplate finished fourth among all car makers worldwide in online ad-sharing and first among American ones, over the last 12 months. In fact ,Chevy ads attracted nearly 45% … Read the whole story
Nearly 90% of worldwide adult TV viewing continues to be live -- but with other TV-video platforms gaining steam. Ipsos OTX says 86% of … Read the whole story
Roughly one in five online Americans ages 15-54 (19%, to be precise) said they use social media sites like Facebook and Twitter while watching … Read the whole story
Boosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as … Read the whole story
GoPro says its high-definition video camera products are "life cameras." One analyst says GoPro really wants the company's name to be one with the … Read the whole story
Brands have already flocked to Facebook-owned Instagram, but could end up focusing even more on the photo- and video-sharing platform to counter the shrinking … Read the whole story
The multiscreen viewer truly does exist. Crossover between television viewing and online video watching is growing as TV viewers increasingly rely on digital outlets … Read the whole story
Buyers receive the basics, including baby's breath, and a $5 voucher for the piece of chicken that's to be attached, redeemable at their local … Read the whole story
One of the hottest topics in media today is cross-screen advertising. While the technical capabilities are somewhat nascent, the concept is receiving tremendous attention … Read the whole story
In the latest on the QSR breakfast wars, the campaign follows McDonald's' two-week-long offer of a free cup of McCafe (which ended April 13), … Read the whole story
AMP Agency and JJ Miller Productions are the two of the latest firms to unveil digital tributes to the Boston Marathon ahead of this … Read the whole story
Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There's no doubt that cookie pools … Read the whole story