With a strong millennial and Hispanic base, Vevo is a music powerhouse and at its NewFront, it let advertisers know it. Read the whole story
Offering up a first-of-its-kind movie promotional deal, Turner Broadcasting and sister company Warner Bros. Pictures will be running a massive marketing deal for sci-fi … Read the whole story
Bowling isn't exactly an extreme sport; it's not sexy, doesn't involve bungie cords, BMX bikes, skateboards, or various aerial acrobatics. It's the sport of … Read the whole story
Vevo is tapping the native ad specialists at Mirriad to mix brand messages into music videos. Kicking things off, Levi's is being featured in … Read the whole story
Facebook on Monday announced new metrics for videos (paid and organic) uploaded to brand pages on the social network. The step comes a couple … Read the whole story
Peggy Conlon is retiring as president and CEO of the Ad Council. She joined the company in 1999. Read the whole story
Online video is a staple in consumers' lives -- and advertising has followed suit -- but Todd Krizelman, CEO of MediaRadar, believes the hype … Read the whole story
If you are looking for the stars of tomorrow, the NFL and NBA draft are a good place to start. In addition to competing … Read the whole story
While programmatic has quickly become an important term in many marketers' digital arsenals, widespread adoption still faces challenges. For one, the concept still perplexes … Read the whole story